AI-Driven Growth Marketing Director

FundThrough; United States; Remote; USD 130,000 - 180,000; Full time

Benefits offered by this job

Stock options

Monthly health benefits stipend

Job summary

FundThrough is seeking a results-driven Marketing Director to lead demand generation, product and partner marketing, and client lifecycle programs. You will own marketing's contribution to pipeline and funded revenue, building an AI-powered growth engine across direct acquisition, embedded finance partnerships, and referrals.

This hands-on leadership role requires strategic thinking, strong execution, and a background in scaling marketing programs with measurable impact.

Qualifications

• 8+ years of B2B marketing experience, including at least 3 years leading teams, contractors or agencies.
• Proven success building and scaling demand generation programs that drive measurable pipeline, revenue and client acquisition.
• Strong product marketing experience, including positioning, messaging, go-to-market launches and sales enablement.
• Experience managing integrated marketing programs across paid media, ABM, organic search, email and lifecycle marketing.

Responsibilities

• Own marketing-sourced pipeline and funded-client targets.
• Run integrated demand generation programs across paid, ABM, organic, email and partner channels.
• Optimize the full acquisition funnel to improve lead quality and speed to funding.
• Own positioning, messaging and go-to-market for FundThrough across segments and industries.
• Equip Sales and partners with content and collateral to win opportunities.
• Build scalable partner marketing programs with embedded finance and referral partners.
• Drive lifecycle engagement and repeat funding with automated journeys.
• Own content and brand strategy, ensuring consistency across touchpoints.
• Lead website performance, SEO, and AI-era discovery with contractors and product/engineering collaboration.
• Own measurement and scale with AI including attribution and reporting across tools.

Skills

Demand generation

B2B marketing

Team leadership

Product marketing

AI in marketing

SEO

CRM/Marketing automation

Stakeholder management

Tools

Marketo

CRM platforms

GA4

Segment

Databricks

Job description

FundThrough is seeking a results-driven Marketing Director to lead demand generation, product and partner marketing, and client lifecycle programs. You will own marketing's contribution to pipeline and funded revenue, building an AI-powered growth engine across direct acquisition, embedded finance partnerships, and referrals.

This hands-on leadership role requires strategic thinking, strong execution, and a background in scaling marketing programs with measurable impact.