AI-Driven Global Strategy & Programs Lead

TikTok; New York (NY); On-site; USD 159,000 - 272,000; Full time

Job summary

TikTok is seeking a Head of Strategy and Programs for Global Integrated Marketing Communications (GIMC) within Global Business Marketing (GBM). This leader will own the annual integrated plan, set the strategic agenda with the Head of GIMC, and drive end-to-end programmes across acquisition, expansion, product moments and always-on initiatives.

You will lead programme owners, align with Creative, Events, Partnerships and Channels, and ensure measurement is central to all briefs.

Qualifications

• Leadership experience in marketing strategy or integrated communications planning, including at least 5 years leading a strategy or planning function and managing managers.
• Substantial experience in B2B marketing targeting business decision-makers, with a demonstrated track record of delivering and measuring impact on pipeline and revenue outcomes.
• Proven experience owning and delivering an annual integrated marketing plan spanning paid, owned, earned, CRM, and events, with accountability for business outcomes.
• Demonstrated ability to establish measurement frameworks tied to pipeline and revenue, and to create operating rhythms that drive accountability and performance across teams.
• Strong strategic judgment and experience making prioritization decisions in complex environments, including the ability to align stakeholders and stand behind difficult trade-offs.
• Experience working across global and regional marketing organizations, with a track record of translating global strategies into effective regional execution and adoption.

Responsibilities

• Strategy and Planning- Own GIMC's annual integrated marketing plan and its programme architecture across acquisition, expansion, product moments and always-on.
• Lead the team that triages on every incoming brief: audience, size of response and measurement line set before anything moves.
• Set the department's strategic agenda with the Head of GIMC and carry it into GBM leadership forums.
• Programmes- Lead the programme owners. Each holds the integrated plan and measurement system for their programme end to end. You hold the bar.
• Partner with the Heads of Creative, Events, Partnerships and Channels, so the crafts are briefed from strategy and judged against the plan.
• Work with product marketing so product truth and audience truth are set together at the start of every brief.
• Regions- Hold the relationship with regional marketing and sales leads: global plans reviewed by named counterparts, regional activation of globally built work.
• Measurement- No brief moves without a measurement line. Create, capture, convert. This role will ensure measurement is at the core of all we do
• Read the weekly review with the operations lead and feed what it shows back into the plan.
• People- Build and lead the Strategy and Programmes team. Planners and owners who take every input, adapt and push the work forward rather than relay it.

Skills

Leadership experience

B2B marketing

Marketing planning

Measurement frameworks

Strategic judgment

Global to regional execution

AI in marketing

Job description

TikTok is seeking a Head of Strategy and Programs for Global Integrated Marketing Communications (GIMC) within Global Business Marketing (GBM). This leader will own the annual integrated plan, set the strategic agenda with the Head of GIMC, and drive end-to-end programmes across acquisition, expansion, product moments and always-on initiatives.

You will lead programme owners, align with Creative, Events, Partnerships and Channels, and ensure measurement is central to all briefs.