Global Creator & GenAI Strategy Manager

TikTok Inc.; San Jose (CA); On-site; USD 108,000 - 151,000; Full time

Job summary

TikTok Inc. in San Jose seeks a strategic professional to join the Global Creative Strategy and Operations team.

You will drive growth by researching markets, mapping competitors, and shaping product direction across creator marketing, creator ads, and AIGC initiatives. You will conduct customer interviews, synthesize feedback into actionable recommendations, and translate data into visual narratives for stakeholders.

Qualifications

• Bachelor's degree or higher required.
• 2+ years in strategy and operations, strategy consulting, management consulting, product operations, product strategy, business analysis, or data analytics.
• High proficiency in English and Mandarin listening, speaking, reading and writing.

Responsibilities

• Lead cross-functional strategic initiatives aligned with TikTok's growth priorities, driving cross-functional alignment and securing stakeholder buy-in across Operations, Product Marketing, Product, Sales, and regional teams.
• Conduct strategic analysis of TikTok's creator marketing, creator ads, and AIGC creative product businesses, including business models, customer needs, product adoption, and monetization opportunities.
• Lead competitor product analysis across major platforms, emerging startups, and the broader creative technology ecosystem, focusing on product capabilities, workflows, positioning, and advertiser value propositions.
• Compare product design, functionality, user journeys, and feature gaps across TikTok and competitor platforms to identify opportunities for product improvement and differentiation.
• Study global influencer marketing, creator content, brand advertising, and AIGC ad creative markets to generate insights on demand, supply, product trends, and competitive dynamics.
• Conduct customer interviews and synthesize advertiser, creator, and stakeholder feedback into clear product and business recommendations.
• Use advanced analytics to uncover key performance drivers, diagnose business performance, decode market and audience trends, and identify high-impact growth opportunities.
• Translate complex datasets into compelling, easy-to-understand visual narratives for technical and non-technical audiences.
• Collaborate with product teams to advance key strategic projects and ensure consistent execution across markets.

Skills

Bilingual English-Mandarin

Analytical thinking

Strategic thinking

Education

Bachelor's degree

Job description

TikTok Inc. in San Jose seeks a strategic professional to join the Global Creative Strategy and Operations team.

You will drive growth by researching markets, mapping competitors, and shaping product direction across creator marketing, creator ads, and AIGC initiatives. You will conduct customer interviews, synthesize feedback into actionable recommendations, and translate data into visual narratives for stakeholders.