Global Head of Integrated Marketing Campaigns

TikTok; New York (NY); In loco; USD 177.000 - 314.000; Tempo pieno

Descrizione del lavoro

TikTok is seeking a Head of Global Integrated Marketing Communications to lead our global go-to-market campaigns. You will shape platform positioning, drive global tentpole moments, and coordinate with regional IMC teams to maximize impact across the SMB to enterprise spectrum.

You will direct a multinational team of marketers, creatives, producers and strategists across LA, Toronto, London and NYC, ensuring consistent messaging, efficient operations, and data-driven decision making.

Competenze

• Proven experience in an executive marketing role leading and developing multi-functional teams.

Mansioni

• Lead the global marketing campaign strategy to support key global business growth priorities consistent across all regions.
• Partner with Product Marketing Communications on the strategic positioning and GTM plans for our products, ensuring consistent messaging across all channels.
• Partner with regional IMC leads to align on revenue priorities and scale campaigns regionally.
• Lead the teams that make up GIMC as one GTM engine, including events, creative strategy, and digital channels.
• Establish KPI frameworks and monitor performance to optimize future campaigns and drive cross-market impact.

Conoscenze

Executive marketing leadership

Team leadership

Strategic marketing

Content development

B2B marketing

Digital media

Descrizione del lavoro

TikTok is seeking a Head of Global Integrated Marketing Communications to lead our global go-to-market campaigns. You will shape platform positioning, drive global tentpole moments, and coordinate with regional IMC teams to maximize impact across the SMB to enterprise spectrum.

You will direct a multinational team of marketers, creatives, producers and strategists across LA, Toronto, London and NYC, ensuring consistent messaging, efficient operations, and data-driven decision making.