Senior Email Marketing Strategist & Optimization Lead

Victoria's Secret & Co.; Reynoldsburg (OH); On-site; USD 90,000 - 120,000; Full time

Job summary

Victoria's Secret & Co. is seeking a Senior Analyst, Email to own strategy, execution, optimization, and evolution of Email marketing for Victoria’s Secret Intimates and Beauty.

You will lead campaign planning, audience and testing strategies, and partner across Marketing, Analytics, Technology, Creative, Operations, and external vendors to grow engagement, traffic, and revenue. The role requires translating data into actionable recommendations, monitoring performance against goals, and driving

Responsibilities

• Develop and execute email marketing strategies aligned with business, customer, product, and brand priorities.
• Determine campaign audience, messaging, offers, segmentation, frequency, and send timing.
• Manage end-to-end campaign execution, including briefing, creative review, proofing, deployment validation, and issue resolution.
• Ensure consistent and effective customer experience while balancing short-term performance and long-term engagement goals.
• Identify opportunities to improve channel effectiveness and support broader CRM and lifecycle marketing objectives.

Job description

Victoria's Secret & Co. is seeking a Senior Analyst, Email to own strategy, execution, optimization, and evolution of Email marketing for Victoria’s Secret Intimates and Beauty.

You will lead campaign planning, audience and testing strategies, and partner across Marketing, Analytics, Technology, Creative, Operations, and external vendors to grow engagement, traffic, and revenue. The role requires translating data into actionable recommendations, monitoring performance against goals, and driving