Senior Campaign Activation Lead - Full-Funnel Digital Media

Victoria's Secret & Co.; New York (NY); Hybrid; USD 100,000 - 135,000; Full time

Job summary

Victoria’s Secret & Co. is seeking a Campaign Activation Senior Media Specialist to drive paid media programs and optimize creative content across Social, CTV, OLV, Digital Partnerships, OOH, and Audio from our New York HQ.

The role blends creativity with analytics to deliver measurable results within a fast-paced, hybrid environment. You will lead full-funnel campaigns, collaborate with internal and external partners, and guide asset development to align with brand goals and media strategy.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3-5 years of experience in digital marketing.
• Experience in paid media and managing creative assets.
• Deep knowledge across Social and Digital Media channels.
• Experience in omni-channel campaign development/planning.
• Outstanding analytical skills and attention to detail.
• Excellent communication skills (verbal and written).
• Hybrid role based out of New York City headquarters; in-office 2-3 days per week (Tue-Thu).

Responsibilities

• Manage full-funnel advertising programs across paid media channels.
• Inform creative/content optimizations with data-driven insights.
• Create paid media content briefs and guide weekly discussions with partners.
• Manage media content calendar and asset refreshes.
• Analyze data to derive insights and action plans for campaigns.
• Evaluate ad content to inform strategy and best practices.
• Plan and optimize integrated media plans supporting full-funnel marketing.
• Coordinate with agencies and cross-functional teams for campaign execution.
• Build strong cross-functional relationships and escalate issues as needed.

Skills

Paid media experience

Social media marketing

Digital advertising

Analytical skills

Communication skills

Critical thinking

Omni-channel planning

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Adobe Workfront

Figma

Job description

Victoria’s Secret & Co. is seeking a Campaign Activation Senior Media Specialist to drive paid media programs and optimize creative content across Social, CTV, OLV, Digital Partnerships, OOH, and Audio from our New York HQ.

The role blends creativity with analytics to deliver measurable results within a fast-paced, hybrid environment. You will lead full-funnel campaigns, collaborate with internal and external partners, and guide asset development to align with brand goals and media strategy.