AI Creative Strategist: Growth Ad Architect

iFIT; Heber (UT); On-site; USD 135,000 - 150,000; Full time

Job summary

iFIT is building an AI-first user acquisition engine for its fitness app. We seek an AI Creative Strategist to decide what to make, create it with AI tools, and iterate based on real audience results.

You will report to the Director of User Acquisition and partner with channel managers across Meta, TikTok, Google and Apple Search Ads. You’ll ship ads weekly, manage freelancers, and build scalable production workflows.

Qualifications

• Bachelor's degree in Marketing, Design, Communications or related field.
• 5+ years in performance creative, creative strategy or growth marketing with direct ownership of paid social or app acquisition creative.
• A portfolio of ads you concepted and produced with results, what won, what didn’t and why.
• Hands-on use of AI production tools for image, video and editing, with examples of workflows you built.
• Proficiency in standard design and video editing software.
• Ad copywriting experience: hooks, scripts and on-screen text, with performance results.
• Has analyzed creative performance and used it to decide what to scale or cut.
• Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats.
• Has managed freelancers or UGC creators.
• Willingness to travel up to 10%.
• Authorized to work in the United States without sponsorship.

Responsibilities

• Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA: what to test, in what order, and what we expect to learn.
• Write acquisition messaging and copy for ads, app store creative and paid landing pages, within brand guidelines.
• Produce static, video and UGC-style ads yourself, using AI image, video, voice and editing tools alongside standard design software.
• Create variants at volume: formats, lengths, hooks, languages and sizes for each platform.
• Brief and manage freelancers, UGC creators and vendors when work needs more capacity or higher craft.
• Use AI within iFIT's policies on AI use, data privacy and intellectual property, including rights to likenesses, music and trainer content.
• Analyze creative performance (hook rate, CTR, CPI, CAC and conversion) and decide what to scale, iterate on or kill.
• Spot creative fatigue early and keep a pipeline of replacements ready.

Skills

Performance creative

Ad testing and optimization

AI tooling and production

Copywriting for ads

Design software proficiency

Analytics and KPI tracking

Freelancer/UGC management

Paid social channels (Meta/TikTok/GA/A

Travel willingness up to 10%

US work authorization

Education

Bachelor's degree in Marketing, Design, Communications or related field

Tools

AI production tools

Meta Ads

TikTok Ads

Google Ads

Apple Search Ads

Job description

iFIT is building an AI-first user acquisition engine for its fitness app. We seek an AI Creative Strategist to decide what to make, create it with AI tools, and iterate based on real audience results.

You will report to the Director of User Acquisition and partner with channel managers across Meta, TikTok, Google and Apple Search Ads. You’ll ship ads weekly, manage freelancers, and build scalable production workflows.