AI-Driven Creative Strategist for App Growth

iFIT; Boston (MA); In loco; USD 135.000 - 150.000; Tempo pieno

Descrizione del lavoro

iFIT is building an AI-powered user acquisition engine for its health and fitness app. We’re hiring an AI Creative Strategist to decide what ads to make, create them with AI tools, analyze results, and iterate weekly with channel managers across Meta, TikTok, Google and Apple Search Ads.

You’ll own the creative testing roadmap, produce high-volume variations, and manage freelancers and UGC creators while ensuring brand alignment and data privacy. This role ships ads every week.

Competenze

• Bachelor's degree in Marketing, Design, Communications or a related field, or equivalent professional experience
• 5+ years in performance creative, creative strategy or growth marketing, with direct ownership of paid social or app acquisition creative
• A portfolio of ads you concepted and produced, with results: what won, what didn't, and why
• Hands-on use of AI production tools for image, video and editing with workflows

Mansioni

• Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA: what to test, in what order, and what we expect to learn.
• Write acquisition messaging and copy for ads, app store creative and paid landing pages, within brand guidelines.

Conoscenze

Performance creative

Creative strategy

Growth marketing

Ad copywriting

Creative analytics

AI production tools

Video editing

Freelancer management

UGC content

Travel willingness

US work authorization

Formazione

Bachelor's degree

Strumenti

AI production tools

Descrizione del lavoro

iFIT is building an AI-powered user acquisition engine for its health and fitness app. We’re hiring an AI Creative Strategist to decide what ads to make, create them with AI tools, analyze results, and iterate weekly with channel managers across Meta, TikTok, Google and Apple Search Ads.

You’ll own the creative testing roadmap, produce high-volume variations, and manage freelancers and UGC creators while ensuring brand alignment and data privacy. This role ships ads every week.