AI-Powered Creative Strategist for App Growth Ads

iFIT; Kansas City (MO); On-site; USD 135,000 - 150,000; Full time

Job summary

iFIT is building an AI-powered fitness app and a lean, AI-first user acquisition team. As an AI Creative Strategist, you’ll decide what ads to make, produce them with AI tools, run tests, and optimize the next rounds.

You’ll report to the Director of User Acquisition and work daily with channel managers across Meta, TikTok, Google and Apple Search Ads. The role blends strategy and hands-on production on a small team, shipping ads weekly.

Qualifications

• Bachelor's degree in Marketing, Design, Communications or related field.
• 5+ years in performance creative with paid social or app acquisition.
• Portfolio of ads with results showing what won, what didn't, and why.
• Hands-on use of AI production tools for image, video and editing; demonstrates workflows.
• Proficiency in standard design and video editing software.

Responsibilities

• Turn audience insight and performance data into hooks, angles and concepts for app acquisition.
• Own the creative testing roadmap and define what to test and when.
• Write acquisition messaging and copy for ads, app store creative and paid landing pages.

Skills

Performance creative

Creative strategy

AI production tools

Ad copywriting

Freelancer mgmt

UGC management

Education

Bachelor's degree in Marketing, Design, Communications or related field

Tools

Adobe Suite

Video editing software

AI tools

Job description

iFIT is building an AI-powered fitness app and a lean, AI-first user acquisition team. As an AI Creative Strategist, you’ll decide what ads to make, produce them with AI tools, run tests, and optimize the next rounds.

You’ll report to the Director of User Acquisition and work daily with channel managers across Meta, TikTok, Google and Apple Search Ads. The role blends strategy and hands-on production on a small team, shipping ads weekly.