Marketing Manager, Associate — Brand & Digital Growth

Tyson Foods; Springdale (AR); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Paid time off

401(k) plans

Health, dental, vision and Rx benefits

Job summary

Tyson Foods is seeking an Associate Manager, Marketing to drive Brand or Digital initiatives and enhance market presence. You will collaborate with Brand, Sales, and Commerce Marketing teams to develop strategies and deliver across channels.

The role emphasizes data-driven decision making, SEO content optimization, and effective stakeholder communication in a dynamic food industry environment.

Qualifications

• Bachelor’s degree in Marketing or related business field.
• Minimum of 3 years in marketing with a focus on brand or digital marketing.
• Excellent verbal and written communication skills and strong presentation abilities.
• Proficiency in Excel and PowerPoint; strong analytical capabilities; familiarity with digital marketing tools and platforms.

Responsibilities

• Develop and execute marketing strategies to strengthen Tyson Foods’ portfolio of brands.
• Consolidate team feedback and distribute meeting recaps to keep projects on track.
• Compile and maintain key project documents on internal servers; keep trackers and status documents updated.
• Support development of creative briefs by aggregating data, insights, and historical context.
• Analyze consumer trends with Insights team to inform marketing strategies and growth opportunities.
• Ensure brand creative standards; keep all creative on-brand and aligned with objectives.
• Implement digital marketing campaigns across social media, email, and web channels to drive engagement and conversion.
• Plan, execute, and manage media buying across DSPs and retail media networks with budget optimization.
• Optimize digital content for SEO and improve online visibility.
• Lead analysis of industry trends and internal data to support sales efforts and identify opportunities.

Skills

Communication

Presentation skills

Analytical skills

Excel

PowerPoint

Digital marketing tools

Education

Bachelor’s degree in Marketing or related business field

Tools

Microsoft Excel

PowerPoint

Job description

Tyson Foods is seeking an Associate Manager, Marketing to drive Brand or Digital initiatives and enhance market presence. You will collaborate with Brand, Sales, and Commerce Marketing teams to develop strategies and deliver across channels.

The role emphasizes data-driven decision making, SEO content optimization, and effective stakeholder communication in a dynamic food industry environment.