Specialist Marketing - Creative and AI

Tyson Foods; Springdale (AR); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Paid time off

401(k) plans

Health, dental, vision benefits

Job summary

Tyson Foods is seeking a Specialist Marketing to support Brand or Digital Marketing initiatives. The role focuses on platform governance, AI-driven creative production, and data-informed optimization across channels.

You will work with IT, legal, and agency partners to ensure compliant, high-quality assets while driving rapid experimentation and performance insights. Local candidates in the United States are preferred.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 1–2 years of experience in marketing or related work.
• Strong analytical, organizational, and communication skills.
• Proficiency with digital marketing tools and platforms.

Responsibilities

• Own ATR platform and drive adoption across brand and marketing teams; identify and escalate bugs with IT.
• Generate, scale, and version AI-driven advertising creative across channels; support rapid iterations.
• Establish and maintain tracking and approval workflows in Adobe Workfront for AI assets.
• Partner with CDP/data teams to identify segments; use data to optimize creative assets and testing.
• Collaborate across brand marketing, agencies, IT, and legal/compliance to streamline workflows.

Skills

Analytical skills

Organization

Digital marketing tools

Communication

Education

Bachelor's degree in Marketing/Business or related field

Tools

Adobe Workfront

Job description

Job Details:

The Specialist Marketing role at Tyson Foods is a dynamic position that encompasses responsibilities in either our Brand Marketing or Digital Marketing departments. This role is pivotal in enhancing the company's brand presence and driving digital initiatives. The Specialist will work collaboratively with various teams to ensure cohesive marketing strategies that align with business goals.

Essential Duties and Responsibilities

• Digital Marketing Platform Ownership (ATR - Asset-to-Ready) Serve as the primary owner of the ATR platform, driving adoption across brand and marketing teams Identify, document, and escalat\u00e9 platform bugs; manage resolution timelines in partnership with IT Build and maintain the ATR product roadmap, prioritizing enhancements based on user needs and business impact Partner with IT and platform vendors to scope new features, integrations, and system improvements
• AI Creative Production & Scaling Rapidly generate, scale, and version advertising creative assets across owned, earned, and paid channels using AI tools Translate creative briefs into AI-driven production workflows that reduce reliance on agency partners and lower non-working media spend Produce high-volume asset variations to support A/B and multivariate testing across channels Iterate quickly on creative direction based on stakeholder and brand feedback, delivering polished revisions on tight turnarounds
• Governance & Brand/Legal Compliance Establish and maintain tracking systems through Adobe Workfront to ensure all AI-generated assets receive required legal and brand approvals prior to publication Build quality-control checkpoints to prevent low-quality or off-brand (\"AI slop\") assets from reaching the marketplace Maintain source of truth in Adobe Workfront of asset approval status, usage rights, and version history
• Data-Driven Optimization Partner with the CDP/data team to identify consumer and operator segments for targeted asset testing Use performance and engagement data to inform creative iteration, versioning priorities, and channel-specific asset strategy Report on asset performance and testing outcomes to inform future creative production priorities
• Cross-Functional Collaboration Act as a liaison between brand marketing, agency partners, IT, and legal/compliance teams to streamline creative workflows Stay current on emerging AI creative tools and techniques, proactively recommending new applications to improve speed, quality, and cost efficiency Represent creative capacity and constraints in cross-functional planning discussions

Requirements

• Education: Bachelor's Degree in Marketing, Business, or a related field.
• Experience: 1-2 years of experience in marketing or relevant work.
• Skills and Competencies: Strong analytical skills with the ability to interpret marketing data and derive actionable insights. Excellent organizational skills and attention to detail. Proficiency in digital marketing tools and platforms. Strong communication skills, both written and verbal. Ability to work collaboratively in a team-oriented environment.

Supervisory Responsibilities

None

Travel Requirements

May require travel 1-2 times per year.

Position Specific Requirements

• Local candidates will be given priority.
• Must reside in the United States to be considered.
• Sponsorship is not available for this position.
• All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.
• The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Work Shift

1ST SHIFT (United States of America)

Background Checks

Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

Benefits

• paid time off
• 401(k) plans
• affordable health, life, dental, vision and prescription drug benefits
• and more

Equal Opportunity Employment

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

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Recruitment Policy

Unsolicited Assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.

Company Culture and Values

Our team members make the difference. If you are ready to grow your career with an industry leader and want to positively impact the team and community around you, then join us in helping us in raising expectations. Join us on the journey. At Tyson, we feed the world like family. Our Talent Strategy is to Attract, Grow, Reward and Retain the best talent, and we believe that our Culture is the connecting thread that drives that strategy! We strive to be a talent magnet to establish a reputation for being a talent rich organization where team members can grow their career while growing the business. We are a high performing organization where team members are rewarded (Pay, Benefits and Recognition) for their contributions, and given the opportunity to support and/or volunteer with programs that help Tyson make a lasting social impact in the communities where we live and work. To learn more about our culture, please read Our Purpose.

Equal Opportunity Employer Statement (Repeat)

Tyson Foods, Inc. is an Equal Opportunity Employer. If you are unable to apply for career opportunities through use of this site due to an impairment or disability, please contact [phone] for further assistance.