AI-Driven ABM & Enterprise Demand Lead

Foley; Boston (MA); Hybrid; USD 140,000 - 220,000; Full time

Job summary

Foley is seeking a Director of Demand Generation to own the demand engine for the Corporate business, covering Mid-Market and Enterprise. You will set strategy, build programs, and carry inbound pipeline with Sales.

This Boston-based, hybrid role leads ABM and AI-driven demand, working with Marketing, Product Marketing, and AI resources to drive revenue growth. You will manage a Demand Generation Manager, optimize MQLs, and coordinate with Sales to ensure synchronized engagement.

Qualifications

• Seven or more years in B2B demand generation with end-to-end ownership.
• ABM experience at upper mid-market and enterprise scale, owned not supported.
• Proven track record of translating strategy into measurable pipeline.
• Hands-on range across email, events, webinars, and lifecycle.
• Experience operationalizing AI inside a marketing function.
• Credibility with cross-functional teams, including sales leadership.

Responsibilities

• Own account-based marketing for Enterprise; build strategy, plays, content, and path to booked meetings.
• Own the Mid-Market demand strategy and integrated campaign roadmap; set channel mix and budget.
• Drive lead quality; define MQLs, routing, and MQL-to-meeting conversion; manage the calendar.
• Partner with Sales as one motion; build joint account planning rhythm.
• Build AI into the demand engine; implement agentic workflows and experimentation roadmap.
• Own performance, budget, and vendors; report against targets and ensure measurable results.

Skills

Demand generation leadership

Account-based marketing

Campaign planning

Cross-functional collaboration

AI in marketing

Lead quality management

Sales alignment

Tools

HubSpot

Salesforce

6sense

Job description

Foley is seeking a Director of Demand Generation to own the demand engine for the Corporate business, covering Mid-Market and Enterprise. You will set strategy, build programs, and carry inbound pipeline with Sales.

This Boston-based, hybrid role leads ABM and AI-driven demand, working with Marketing, Product Marketing, and AI resources to drive revenue growth. You will manage a Demand Generation Manager, optimize MQLs, and coordinate with Sales to ensure synchronized engagement.