AI Creative Strategist — High-Velocity App Ads

iFIT

Lake Michigan Beach (MI)

Remote

USD 90,000 - 130,000

Full time

10 days ago

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Job summary

iFIT is hiring an AI Creative Strategist to run the paid acquisition creative engine for the iFIT app. You decide what ads to make, produce them with AI tools, analyze results, and improve the next round.

You'll report to the Director of User Acquisition and collaborate daily with channel managers on Meta, TikTok, Google and Apple Search Ads. You will own the testing roadmap, build a scalable AI production pipeline and ship ads weekly in a lean, remote-first team focused on growth.

Qualifications

~5+ years in performance creative, strategy or growth marketing with paid social/app acquisition ownership.
Hands-on use of AI production tools for image, video, voice and editing, with examples.
Proficiency in standard design and video editing software.
Ad copywriting experience with demonstrated performance results.
Has analyzed creative performance (hook rate, CTR, CPI, CAC) to decide scaling.
Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats.
Has managed freelancers or UGC creators.
Willingness to travel up to 10%.
Fast and organized: ships weekly across workstreams.
Equal parts strategist and maker with strong instincts for attention retention.
Experience with consumer subscription or mobile apps, ideally health/fitness/wellness.
Experience scaling UGC content for paid use.
Experience localizing creative for international markets.
Experience building testing frameworks or analytics dashboards.

Responsibilities

Turn audience insight and performance data into hooks, angles, offers and concepts for app acquisition.
Own the creative testing roadmap with the Director of UA and test what to test, order, and expected learnings.
Write acquisition messaging and copy for ads, store creatives and paid landing pages.
Produce static, video and UGC ads using AI tools and design software.
Create volume variants: formats, lengths, hooks, languages and sizes for each platform.
Brief and manage freelancers and UGC creators when more capacity is needed.
Collaborate with Brand, Product & Partner Marketing to set brand guardrails and guidelines.
Launch and optimize creative in-platform with channel managers; read daily performance updates.