Digital Engagement Lead

Bayer; Nebraska; On-site; USD 93,000 - 140,000; Full time

Benefits offered by this job

Health care

Vision plan

Dental plan

Retirement plan

Paid time off

Sick leave

Job summary

Bayer is seeking a Digital Engagement Lead in the United States (Nebraska) to drive adoption of digital tools across the Commercial Unit and partner with sales teams to embed digital capabilities in account planning. You will coach field teams, translate digital concepts into practical business value, and engage customers to broaden platform usage.

The role requires strong communication, analytical thinking, and the ability to manage multiple priorities in a dynamic agricultural market.

Qualifications

• Strong understanding of commercial agriculture, customer engagement, or agricultural technology.
• Experience supporting sales organizations and/or working directly with agricultural customers.
• Demonstrated ability to translate digital capabilities into practical customer and business value.
• Strong communication, presentation, coaching, and facilitation skills.

Responsibilities

• Drive adoption and effective utilization of Bayer digital tools and capabilities across the Business Unit.
• Partner with commercial teams to integrate digital solutions into customer engagement and account planning.
• Support sales teams in identifying opportunities where digital capabilities can deliver value to growers and customers.
• Develop the digital knowledge and capabilities of commercial teams through coaching, training, demonstrations, and field support.
• Engage with customers to support the use and understanding of relevant digital platforms and solutions.
• Act as a connector between field teams and digital organizations, communicating customer needs, user feedback, adoption barriers, and opportunities for improvement.
• Monitor digital engagement and adoption to identify gaps and opportunities for increased utilization.
• Partner with cross-functional stakeholders to support deployment of new digital capabilities and initiatives.
• Champion a customer-centric and data-driven mindset across the Business Unit.
• Identify and share digital best practices, success stories, and scalable approaches across teams.
• Support change management associated with new digital capabilities and ways of working.
• Maintain awareness of emerging digital agriculture technologies, customer needs, and competitive developments relevant to the market.

Skills

Agriculture domain

Customer engagement

Digital platforms

Data analysis

Communication skills

Cross-functional collaboration

Problem solving

Adaptability

Education

Bachelor's degree or equivalent

Agriculture/Business/Tech background

Job description

At Bayer, we believe work should matter. Every day, our teams push toward a future where "Health for all, Hunger for none" is within reach, and every role, from the lab to the field to the boardroom, helps us get there. We give people the ownership to shape outcomes, the support to grow through new skills and experiences, and a global community where different perspectives are valued. If you want your work to count and the room to become your best, you'll find it here.

Digital Engagement Lead

YOUR TASKS AND RESPONSIBILITIES

• Drive adoption and effective utilization of Bayer digital tools and capabilities across the Business Unit.
• Partner with commercial teams to integrate digital solutions into customer engagement and account planning.
• Support sales teams in identifying opportunities where digital capabilities can deliver value to growers and customers.
• Develop the digital knowledge and capabilities of commercial teams through coaching, training, demonstrations, and field support.
• Engage with customers to support the use and understanding of relevant digital platforms and solutions.
• Act as a connector between field teams and digital organizations, communicating customer needs, user feedback, adoption barriers, and opportunities for improvement.
• Monitor digital engagement and adoption to identify gaps and opportunities for increased utilization.
• Partner with cross-functional stakeholders to support deployment of new digital capabilities and initiatives.
• Champion a customer-centric and data-driven mindset across the Business Unit.
• Identify and share digital best practices, success stories, and scalable approaches across teams.
• Support change management associated with new digital capabilities and ways of working.
• Maintain awareness of emerging digital agriculture technologies, customer needs, and competitive developments relevant to the market.

WHO YOU ARE

Bayer seeks an incumbent who possesses the following:

Required

• Strong understanding of commercial agriculture, customer engagement, or agricultural technology.
• Experience supporting sales organizations and/or working directly with agricultural customers.
• Demonstrated ability to translate digital capabilities into practical customer and business value.
• Strong communication, presentation, coaching, and facilitation skills.
• Ability to communicate technical or digital concepts in clear, practical business language.
• Strong customer orientation and ability to understand customer needs and workflows.
• Ability to influence and collaborate across functions without direct authority.
• Strong analytical and problem-solving capabilities.
• Comfortable working with data, digital platforms, and evolving technology.
• Ability to manage multiple priorities and operate effectively in a dynamic commercial environment.
• Demonstrated curiosity, adaptability, and willingness to continuously learn.

Preferred

• Bachelor's degree in Agriculture, Agronomy, Business, Marketing, Technology, Data/Analytics, or a related discipline, or equivalent relevant professional experience.
• Minimum of 2 years experience, preferred 5 years in agriculture.

Employees can expect to be paid a salary of approximately between $93,200.00 to $139,800.00Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc. This salary (or salary range) is merely an estimate and may vary based on an applicant's location, market data/ranges, an applicant's skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

This job is available for application until at least November 3, 2026.

To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Equal Opportunity Employer Statement: Notice for U.S. Visitors: All information on this site is subject to compliance with local rule and regulations as they may vary from time to time and across different geographies, including, without limitation, U.S. Executive Orders. Bayer is an E-Verify Employer.

Location: United States : Nebraska : Residence Based Division: Crop Science Reference Code: 894292 Contact Us Email: [e-mail]