Agent Services & Marketing Concierge

Real Estate One; Traverse City (MI); On-site; USD 42,000 - 56,000; Full time

Job summary

Real Estate One is seeking an Agent Services Coordinator to serve as the frontline for agent marketing, onboarding, and day-to-day support in Traverse City. You will blend marketing know-how with tech fluency to elevate agent experiences and keep brand standards consistent.

You will train agents on tools, help create marketing collateral, and coordinate onboarding while collaborating across Marketing, IT and Regional teams. On-site presence is required during normal office hours.

Qualifications

• 2–3 years of experience in customer service, office administration, training, hospitality, or operations.
• Experience in real estate or a related industry preferred.
• Familiarity with live or virtual training environments is a plus.
• Genuine passion for supporting agents and helping them grow their business.
• Demonstrated ability to build credibility and trust with agents, leadership, and key stakeholders.
• Excellent listening and interpersonal skills; able to connect with others and understand their needs.
• Strong problem-solving and analytical abilities with the capacity to adapt and provide timely solutions.
• Clear and professional communicator with the ability to foster positive relationships across teams.
• Highly organized and detail-oriented, with strong follow-through and time management skills.
• Experience with Canva preferred; must be comfortable learning Canva, Microsoft Word, Excel, Outlook, social media platforms, and other company software tools.

Responsibilities

• Serve as dedicated daily contact for agents, providing responsive, high-quality support in person, by phone, and via email.
• Manage a portfolio of agents, developing trusted relationships and a strong understanding of each agent’s business goals and service needs.
• Provide personalized guidance on leveraging company tools, resources, and services to improve productivity and marketing effectiveness.
• Collaborate across departments to champion agent questions, feedback, and needs, ensuring timely follow-up and resolution.
• Partner closely with the Agent Experience Manager to ensure consistent service delivery and communication.
• Create and customize marketing collateral such as listing presentations, postcards, and social media graphics using approved company templates and brand standards.
• Liaise with the Marketing Department and Agent Experience Manager for complex or specialized requests, ensuring brand consistency and high-quality outcomes.
• Support office-level marketing initiatives, including branch social media content, print materials, and event collateral.
• Maintain a clear understanding of brand standards, marketing tools, and new company offerings to guide agents effectively.
• Coordinate and execute the onboarding experience for new agents, ensuring smooth setup of tools, systems, and marketing resources.
• Import and organize new agent databases; launch initial campaigns and communications to help agents engage their sphere.
• Deliver one-on-one and small group training sessions on marketing tools, templates, and platforms to encourage adoption and proficiency.
• Collaborate with the Marketing and Technology Departments and Agent Experience Manager to identify training needs and support company-wide rollout of new tools or initiatives.
• Provide hands‑on assistance with company technology, marketing platforms, and presentation tools.
• Troubleshoot and coordinate solutions for agents experiencing technical challenges, working with IT as needed.
• Support office meetings and events through setup of digital and presentation equipment.
• Track and manage marketing and service requests to ensure timely completion and communication with agents.
• Partner with the Branch Manager to support recruiting efforts by showcasing the marketing and technology advantages available to new agents.
• Work collaboratively with regional ASCs, Marketing, and IT teams to share best practices and ensure consistent experiences across offices.
• Serve as a mentor or peer resource for other ASCs by offering guidance and managing day-to-day escalations when necessary.
• Provide feedback and insights to leadership on agent needs, tool performance, and service improvement opportunities.

Skills

Customer service

Office administration

Training

Communication

Marketing support

Tools

Canva

Microsoft Word

Excel

Outlook

Social media platforms

Job description

Real Estate One is seeking an Agent Services Coordinator to serve as the frontline for agent marketing, onboarding, and day-to-day support in Traverse City. You will blend marketing know-how with tech fluency to elevate agent experiences and keep brand standards consistent.

You will train agents on tools, help create marketing collateral, and coordinate onboarding while collaborating across Marketing, IT and Regional teams. On-site presence is required during normal office hours.