Advertising Operations Associate — AI-Powered Campaigns

Publicis Groupe; New York (NY); In loco; USD 50.000 - 74.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical coverage

Dental coverage

Vision coverage

401(k)

Paid time off

Parental leave

Family care leave

Tuition reimbursement

Descrizione del lavoro

Publicis Groupe’s Ad Operations team seeks a collaborative practitioner to manage trafficking and activation of digital campaigns, ensuring data accuracy and efficient processes. The role emphasizes tech integrations, AI-assisted QA, and proactive collaboration with media and creative teams.

You will work across multiple clients, sharing best practices and staying current with evolving ad tech, while contributing to stronger platform knowledge and campaign execution skills.

Competenze

• 2+ years of experience in digital media (agency or publisher side).
• Passion or skill for training and development.
• Experience with digital platforms and ad servers (display, video, social, mobile).
• Familiarity with Google CM360, Flashtaling, Innovid is a plus; knowledge of floodlights and rich media helpful.
• Knowledge of Google Marketing Platform and mobile attribution tools (Branch, Appsflyer, Firebase, Kochava).
• Experience with Conversion API across social platforms.
• QA’ing ad tags and conversion tags in browser environments is important.

Mansioni

• Support the Associate Director and Supervisor on campaign execution and process evolution.
• Assist media and creative teams to activate digital campaigns (display, video, social, mobile, gaming, programmatic).
• Co-lead strategic conversations around technology integrations to improve data quality or coverage.
• Lead basic trafficking tasks and manage complex ones (Floodlight tags, DMP integrations, network upgrades).
• Lead conversations with the media team to improve speed and accuracy.
• Collaborate with Ad Tech Managers to implement QA checklists and prevent errors.
• Work with vendors to troubleshoot for creative agencies.
• Becoming a SME on technologies; share best practices across clients.

Conoscenze

Digital media

Training & development

Ad tech platforms

Tag management

Strumenti

GTM

Adobe

Signal

Floodlight

Google Marketing Platform

Appsflyer

Firebase

Kochava

Descrizione del lavoro

Publicis Groupe’s Ad Operations team seeks a collaborative practitioner to manage trafficking and activation of digital campaigns, ensuring data accuracy and efficient processes. The role emphasizes tech integrations, AI-assisted QA, and proactive collaboration with media and creative teams.

You will work across multiple clients, sharing best practices and staying current with evolving ad tech, while contributing to stronger platform knowledge and campaign execution skills.