Marketing , Advertising , PR Associate, Digital Marketing

Publicis Media; Atlanta (GA); Sur place; USD 45 000 - 65 000; Plein temps

Résumé du poste

Publicis Media is seeking an Associate to support the creation, management, and stewardship of client media plans and investments. You'll work on client teams to develop recommendations on when and where advertising dollars should be spent.

You'll participate in media negotiating and planning, campaign management, and AI-enabled workflows as the industry evolves. This entry-level role includes extensive training and opportunities to grow within Dysrupt, Infinite Roar, and other

Qualifications

• Associates support the creation, management, and stewardship of client media plans and investments.
• Extensive training and development opportunities through the Publicis Media Training Program.

Responsabilités

• Participate in team brainstorms to kick off plan and consideration set development.
• Participate in negotiations, including evaluating RFPs, contracting rates, and increasing program value.
• Assist in the creation and presentation of media specific documents such as media plans, tactical decks, and other related functions.
• Meet with vendors to stay on top of marketplace innovations and cultivate relationships within the vendor community.
• Work with Senior Associate to project manage programs from proposal stage through end date including compiling specs documents, overseeing asset production, and gaining brand approval.
• Responsible for generating insertion orders and placement and creative trafficking.
• Responsible for the creation of campaign post-launch information such as screenshots, links and placement information to demonstrate proof of placement for clients.
• Own post-campaign reconciliation and billing.
• Assists in management of day-to-day communication with key partners: Vendors, Partner Agencies, Creative media and social clients.
• Demonstrate curiosity and adaptability when learning and using new technologies, including AI, as tools and capabilities continue to evolve across the media landscape.
• Leverage AI to assist with drafting, summarizing, editing, and organizing work to improve speed and quality, while applying AI tools in ways that best support your specific role and area of focus.
• Apply AI responsibly, following company guidelines to protect client data and proprietary information.
• Individuals will work on client teams in Analytics, Local Buying, Planning, Programmatic, Digital, Search, Conte

Description du poste

Company Description

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world.

It is present in over 100 countries with over 23,000 employees worldwide.

Overview

The Associate role is a great place to begin your career in the continuously evolving world of advertising. At Publicis Media, we provide you extensive training and development opportunities through our Publicis Media Training Program. Associates support the creation, management, and stewardship of client media plans and investments.

You will have the opportunity to work on client teams and develop strong relationships with their clients to create and present recommendations about when and where advertising dollars should be spent.

Responsibilities

WHAT YOU’LL DO

Media Negotiating & Planning

• Participate in team brainstorms to kick off plan and consideration set development.
• Participate in negotiations, including but not limited to: evaluating RFPs, contracting rates, and increasing program value.
• Assist in the creation and presentation of media specific documents such as media plans, tactical decks, and other related functions.
• Meet with vendors to stay on top of marketplace innovations and cultivate relationships within the vendor community.

Campaign Management & Execution

• Work with Senior Associate to project manage programs from proposal stage through end date including compiling specs documents, overseeing asset production, and gaining brand approval.
• Responsible for generating insertion orders and placement and creative trafficking.
• Responsible for the creation of campaign post-launch information such as screenshots, links and placement information to demonstrate proof of placement for clients.
• Own post-campaign reconciliation and billing.
• Assists in management of day-to-day communication with key partners:
• Vendors
• Partner Agencies
• Creative media and social clients

AI & Emerging Technologies

• Demonstrate curiosity and adaptability when learning and using new technologies, including AI, as tools and capabilities continue to evolve across the media landscape.
• Leverage AI to assist with drafting, summarizing, editing, and organizing work (e.g., meeting notes, insights, and workflows) to improve speed and quality, while applying AI tools in ways that best support your specific role and area of focus.
• Apply AI responsibly, following company guidelines to protect client data and proprietary information.

Individuals will work on client teams in one of the following areas:

• Analytics
• Local Buying
• Planning
• Programmatic
• Digital
• Search
• Conte