Senior Associate, Advertising Operations

Publicis Groupe; New York (NY); On-site; USD 50,000 - 74,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k)

Paid time off

Parental leave

Family care leave

Tuition reimbursement

Job summary

Publicis Groupe’s Ad Operations team seeks a collaborative practitioner to manage trafficking and activation of digital campaigns, ensuring data accuracy and efficient processes. The role emphasizes tech integrations, AI-assisted QA, and proactive collaboration with media and creative teams.

You will work across multiple clients, sharing best practices and staying current with evolving ad tech, while contributing to stronger platform knowledge and campaign execution skills.

Qualifications

• 2+ years of experience in digital media (agency or publisher side).
• Passion or skill for training and development.
• Experience with digital platforms and ad servers (display, video, social, mobile).
• Familiarity with Google CM360, Flashtaling, Innovid is a plus; knowledge of floodlights and rich media helpful.
• Knowledge of Google Marketing Platform and mobile attribution tools (Branch, Appsflyer, Firebase, Kochava).
• Experience with Conversion API across social platforms.
• QA’ing ad tags and conversion tags in browser environments is important.

Responsibilities

• Support the Associate Director and Supervisor on campaign execution and process evolution.
• Assist media and creative teams to activate digital campaigns (display, video, social, mobile, gaming, programmatic).
• Co-lead strategic conversations around technology integrations to improve data quality or coverage.
• Lead basic trafficking tasks and manage complex ones (Floodlight tags, DMP integrations, network upgrades).
• Lead conversations with the media team to improve speed and accuracy.
• Collaborate with Ad Tech Managers to implement QA checklists and prevent errors.
• Work with vendors to troubleshoot for creative agencies.
• Becoming a SME on technologies; share best practices across clients.

Skills

Digital media

Training & development

Ad tech platforms

Tag management

Tools

GTM

Adobe

Signal

Floodlight

Google Marketing Platform

Appsflyer

Firebase

Kochava

Job description

Company description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

Overview

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open - We value diverse perspectives and new ways of working.

Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let’s shape the future together.

Overview:

Ad Operations continues to grow because we are experts in the art of trafficking digital ad campaigns, skilled at fighting ad fraud, and platform connectors. We are looking for individuals who love tech, are intellectually curious, can work well with others and on their own, and prefer proactive over reactive.

Responsibilities

• Support the Associate Director and Supervisor on campaign execution and process evolution.
• Support the media and creative teams to activate digital campaigns (display, video, social, mobile, gaming and programmatic)
• Co-lead strategic conversations with client and media teams around technology integrations that can improve efficiency, range or quality of data, or support new media
• Support Associates in the basic aspects of the trafficking process, including connecting placements to creatives, setting up consistent configurations, and collecting clean data. Lead the more complex aspects of trafficking, including Floodlight tags, DMP integrations, network upgrades, and more
• Lead conversations with the media team on ways to work faster and smarter.
• Collaborate with Ad Tech Managers on process to prevent errors, to ensure consistency, to create a bomb-proof QA checklist
• Collaborate with vendors on behalf of creative agencies when troubleshooting is required
• Become a Subject Matter Expert on any number of technologies; keep yourself and the team up to date on the ever-evolving media landscape through regular research and writing POVs
• You may work across multiple clients, in which case we want you to share the best practices of each with the rest of the group in order to improve our output and standardize our work
• Use AI to support trafficking and routine QA checks, helping catch errors in campaign setup, creative, tags, and tracking
• Use AI to help identify pacing, delivery, or setup issues and provide a starting point for troubleshooting
• Use AI to automate repetitive tasks and support reporting, freeing up time to build stronger platform knowledge and campaign execution skills

Qualifications

• 2+ years of experience in digital media (agency or publisher side)
• A passion and/or skill for training and development, as the role involves both doing your work and supporting others on the team in their pursuit of excellence
• Experience with digital platforms –knows the ins-and-outs of second-and third-party vendors, ad servers of all stripes (display, video, social, mobile), Tag Management Systems (GTM, Adobe, Signal, etc.), and/or VVF vendors (viewability, verification, and fraud prevention)
• Our clients are primarily Google CM360, Flashtaling, and Innovid users, so please tell us about your ad server experience especially in self-service capacity. Also don’t be shy about your expertise with floodlights, rich media, etc.
• Knowledge/experience with Google Marketing Platform and Mobile Measurement Platforms like Branch, Appsflyer, Firebase, and Kochava
• Experience with Conversion API implementation across different social platforms
• Skills in QA’ing ad tags and conversion tags in a browser environment or tag diagnostic tool are pretty key
• Proficient in Microsoft Office suite, particularly PowerPoint and Excel (it’s all about filtering and pivoting)

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $50,065.00 - USD $73,944.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/6/2026.