Digital Ad Ops Lead: Campaigns & Tech

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 75,000 - 120,000; Full time

Benefits offered by this job

401k

Medical coverage

Paid time off

Job summary

Publicis Groupe is a global leader in communication and digital business transformation, with TAAG driving technology-forward media campaigns. This role oversees activation across display, video, social, and programmatic channels, manages a team of Analysts, and partners with vendors to optimize ad tech offerings.

The ideal candidate has 3–5+ years in digital media operations, strong leadership, and deep knowledge of ad serving platforms and verification tools.

Qualifications

• 3–5+ years in digital media operations or ad technology.
• Bachelor’s degree in marketing, CS, business, or related field preferred.
• Experience with ad servers, verification tools, and tag management.
• Proven ability to develop and lead high‑performing teams.
• Strong problem‑solving and communication skills.

Responsibilities

• Oversee activation and execution of digital media campaigns across channels.
• Lead technology integrations to improve efficiency and data quality.
• Ensure correct ad server configurations, tagging, and data mgmt.
• Mentor Analysts and Sr. Analysts; standardize campaign processes.
• Collaborate with clients and vendors on ad technology strategies.

Skills

Digital media operations

Ad technology

Team leadership

Excel & PowerPoint

Communication

AI models

Education

Bachelor's degree preferred

Tools

GMP

Innovid

XR

DMPs

DSPs

DV

IAS

Tag management

Job description

Publicis Groupe is a global leader in communication and digital business transformation, with TAAG driving technology-forward media campaigns. This role oversees activation across display, video, social, and programmatic channels, manages a team of Analysts, and partners with vendors to optimize ad tech offerings.

The ideal candidate has 3–5+ years in digital media operations, strong leadership, and deep knowledge of ad serving platforms and verification tools.