Analyst, Media Technology

Publicis Groupe ANZ; Boston (MA); Hybrid; USD 50,000 - 71,000; Full time

Job summary

Digitas, a networked experience agency, seeks an Analyst to support and ensure timely, accurate delivery of digital advertising campaigns. You will manage trafficking tasks, QA creative assets, and generate campaign tags, while collaborating with teams to uphold brand safety and data integrity.

The role emphasizes Excel proficiency, CM tools, and a strong eye for detail, with opportunities to engage in industry research and cross-functional collaboration in a fast-paced environment.

Qualifications

• Four years of college education and 1–3 years in an office environment.
• Computer skills including Microsoft Office proficiency.
• Strong time-management and impeccable attention to detail with organizational skills.
• Excellent communication abilities and a proactive, thoughtful approach.
• Strong numeric skills; comfortable handling Excel data.
• Genuine interest in media and media technology trends.
• Familiarity with AI tools (e.g., ChatGPT, DALL·E, Gemini) is a plus.

Responsibilities

• Play a central role in digital marketing campaign execution and QA.
• Handle daily trafficking tasks for online ad campaigns and reporting.
• Collect site specs, upload creative elements, and map to an Ad Server.
• Generate and test tags, ensuring correct implementation.
• Verify campaign elements across traffic sheets and third-party systems.
• Maintain QA records of creatives, placements, URLs, and trackers.
• Identify issues and escalate to senior analytics for solutions.
• Stay updated on industry news and vendor presentations.
• Assist with brand safety tagging and troubleshooting as needed.

Skills

Attention to detail

Time management

Communication skills

Managing numbers

Love of media

AI tool familiarity

Microsoft Office

Education

Four years of college education

Tools

Microsoft Excel

Google Campaign Manager

Job description

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

Right now, we’re looking for an Analyst to join our Media Technology group – someone with an unwavering attention to detail who can support and ensure timely and accurate completion of digital advertising campaign deliverables.

Sound like you? Read on.

Responsibilities

• You’ll play a central role in digital marketing campaign execution, quality assurance and results reporting, and daily trafficking tasks of online ad campaigns. Day to day, your role will include:
• Collecting creative/technical specifications from sites on all creative units, including pixel sizes, technical capabilities, and traffic deadlines specific to site
• Uploading creative elements and mapping according to traffic instructions into an Ad Server
• Generating tags, testing them and instructing relevant parties on implementation of tags/codes to ensure integrity of the intended plan
• Confirming quality of all campaign elements – you’ll be on top of ensuring that creative units, placements, URLs, impression trackers and click trackers are correct and correspond to the traffic sheet prior to campaign launch, and you will cross-check that all data has been inputted into third-party systems correctly
• Maintaining daily/weekly QA and documentation of all creative units, placements, click URLs, click trackers, piggy backed pixels (measurement partners), and impression delivery
• Identifying recurrent issues and alerting Media Tech Senior Analyst / Media Tech Manager to specific issues and possible solutions
• Becoming proficient in Microsoft Excel and Google Campaign Manager (third-party ad server)
• Keeping a pulse on industry news & innovations – you’ll attend and participate in presentations from vendors
• Partner with team members dedicated to upholding clients Brand Safety standards ensuring the Brand Safety solution tags are in place, assist with troubleshooting when needed

Qualifications

• Four years of college education and one to three years of experience in an office environment (preferably at a communications-related company, and ideally at a creative agency)

• Computer skills (including proficiency in Microsoft Office), as well as an intuitive understanding of the digital tools that are reshaping the media and advertising world every day
• Effective time-management, impeccable attention to detail and a compulsive ability to stay organized
• Amazing communication skills – you’re straightforward, you’re candid and, above all, you’re thoughtful and kind
• Proficiency in managing numbers – if you can whip through an Excel document, you’ve got an ace in your pocket
• A love of media – and the motivation to learn everything you can and get better at everything you do
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $50,065.00 - USD $70,784.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/15/2026.