Analyst, Media Technology

Publicis Groupe; Boston (MA); Hybrid; USD 50,000 - 71,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision insurance

Disability insurance

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe’s Digitas unit in Boston is seeking an Analyst to support and ensure timely and accurate delivery of digital advertising campaigns. You will be central to campaign execution, QA, and daily trafficking tasks across online ad campaigns.

Responsibilities include collecting site specs, uploading creatives, generating and testing tags, and validating data across systems to ensure plan integrity. A detail-oriented, proactive communicator with Excel proficiency will thrive.

Qualifications

• Four years of college education and one to three years of experience in an office environment.
• Proficiency in Microsoft Office and an intuitive understanding of the digital tools reshaping media and advertising.
• Effective time-management with impeccable attention to detail and strong organizational skills.
• Amazing communication skills—straightforward, candid, thoughtful and kind.
• Proficiency in managing numbers; Excel proficiency is an asset.
• Love of media and a drive to learn and improve continuously.
• Familiarity with prompt-based interaction and generative AI tools is a plus.

Responsibilities

• Collect creative/technical specs from sites for all units, including pixel sizes and traffic deadlines.
• Upload creative elements and map according to traffic instructions into an Ad Server.
• Generate, test, and implement tags/codes to ensure alignment with the plan and data integrity.
• Verify campaign elements such as placements, URLs and trackers before launch; cross-check third-party data inputs.
• Maintain daily/weekly QA and documentation of units, URLs, trackers, and measurement pixels.
• Identify recurring issues and alert senior staff with potential solutions.
• Become proficient in Excel and Google Campaign Manager; stay informed on industry news.
• Collaborate with teammates to uphold Brand Safety standards and tag placement.

Skills

Attention to detail

Communication

Time management

Media knowledge

AI tools familiarity

Education

Four years of college education

Tools

Microsoft Office

Google Campaign Manager

Job description

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaigns Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

Right now, we're looking for an Analyst to join our Media Technology group – someone with an unwavering attention to detail who can support and ensure timely and accurate completion of digital advertising campaign deliverables.

Sound like you? Read on.

Responsibilities

• You'll play a central role in digital marketing campaign execution, quality assurance and results reporting, and daily trafficking tasks of online ad campaigns. Day to day, your role will include:
• Collecting creative/technical specifications from sites on all creative units, including pixel sizes, technical capabilities, and traffic deadlines specific to site
• Uploading creative elements and mapping according to traffic instructions into an Ad Server
• Generating tags, testing them and instructing relevant parties on implementation of tags/codes to ensure integrity of the intended plan
• Confirming quality of all campaign elements – you'll be on top of ensuring that creative units, placements, URLs, impression trackers and click trackers are correct and correspond to the traffic sheet prior to campaign launch, and you will cross-check that all data has been inputted into third-party systems correctly
• Maintaining daily/weekly QA and documentation of all creative units, placements, click URLs, click trackers, piggy backed pixels (measurement partners), and impression delivery
• Identifying recurrent issues and alerting Media Tech Senior Analyst / Media Tech Manager to specific issues and possible solutions
• Becoming proficient in Microsoft Excel and Google Campaign Manager (third-party ad server)
• Keeping a pulse on industry news & innovations – you'll attend and participate in presentations from vendors
• Partner with team members dedicated to upholding clients Brand Safety standards ensuring the Brand Safety solution tags are in place, assist with troubleshooting when needed

Qualifications

• Four years of college education and one to three years of experience in an office environment (preferably at a communications-related company, and ideally at a creative agency)
• Computer skills (including proficiency in Microsoft Office), as well as an intuitive understanding of the digital tools that are reshaping the media and advertising world every day
• Effective time-management, impeccable attention to detail and a compulsive ability to stay organized
• Amazing communication skills – you're straightforward, you're candid and, above all, you're thoughtful and kind
• Proficiency in managing numbers – if you can whip through an Excel document, you've got an ace in your pocket
• A love of media – and the motivation to learn everything you can and get better at everything you do
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $50,065.00 - USD $70,784.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/15/2026.