Adobe Product Owner - Personalization & Journey Analytics

Altria Group, Inc.; Richmond (VA); Hybrid; USD 119,600 - 173,450; Full time

Benefits offered by this job

Flexible work options

15 days of paid time off

401(k) matching

Comprehensive health coverage

Professional development stipends

Job summary

Altria Group, Inc. seeks an Adobe Product Owner in Richmond, VA to enhance marketing technology capabilities. Responsibilities include implementing Customer Journey Analytics and managing Adobe Target for personalization. Candidates should have a Bachelor's degree in computer science or marketing and 6+ years hands-on experience with Adobe Analytics and related tools.

The role offers flexible work arrangements and comprehensive benefits, including paid time off, 401(k), and wellness programs.

Qualifications

• 6+ years of hands‑on experience implementing and working with Adobe Analytics/CJA and Adobe Target.
• Hands‑on experience with AEP integration and data collection.
• Working knowledge of agile project management methodologies.

Responsibilities

• Lead implementation of Consumer journey analytics across platforms.
• Define tagging strategy and manage product releases.
• Own roadmap and strategy for personalization initiatives.

Skills

Implementation of Adobe Analytics

Customer Journey Analytics

Adobe Target

Project Management

SQL

Python

APIs for data processing

Education

Bachelor's degree in computer science, marketing, or related field

Tools

Adobe Experience Platform

Job description

Altria Group, Inc. seeks an Adobe Product Owner in Richmond, VA to enhance marketing technology capabilities. Responsibilities include implementing Customer Journey Analytics and managing Adobe Target for personalization. Candidates should have a Bachelor's degree in computer science or marketing and 6+ years hands-on experience with Adobe Analytics and related tools.

The role offers flexible work arrangements and comprehensive benefits, including paid time off, 401(k), and wellness programs.