Remote Omnichannel Marketing Manager

Altria Client Services LLC in; Richmond (VA); Hybrid; USD 120,000 - 173,000; Full time

Job summary

Altria is seeking an Omnichannel Marketing Manager (Finance) to lead integrated marketing activation plans across owned, earned, and paid channels from its Richmond, VA headquarters. You will partner with cross-functional teams and agencies to deliver coordinated programs supporting business goals.

The role emphasizes analytics, strategy, and execution with a hybrid work model in Richmond. 7+ years of experience and a Bachelor's in a related field are required, along with strong stakeholder

Qualifications

• Experience developing and executing integrated marketing programs across multiple channels.
• Proven track record managing complex cross-functional initiatives.
• Experience working with agencies, external partners, and internal teams.
• Strong project management, organizational, and stakeholder management skills.
• Ability to influence and align diverse teams.

Responsibilities

• Develop and execute omnichannel marketing strategies that align brand objectives with consumer insights.
• Translate marketing goals into connected communication plans delivering consistent experiences across channels.
• Partner with brand teams and channel leaders to improve engagement, optimize performance, and enhance customer journey.
• Coordinate cross-functional collaboration to ensure alignment of objectives, timelines, and deliverables.
• Lead activation calendars, project plans, and execution roadmaps for complex programs.
• Monitor campaign performance and provide executive-level updates with recommendations.

Skills

Omnichannel marketing

Project management

Stakeholder management

Analytics

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

CRM platforms

Marketing automation

Digital marketing platforms

Job description

Altria is seeking an Omnichannel Marketing Manager (Finance) to lead integrated marketing activation plans across owned, earned, and paid channels from its Richmond, VA headquarters. You will partner with cross-functional teams and agencies to deliver coordinated programs supporting business goals.

The role emphasizes analytics, strategy, and execution with a hybrid work model in Richmond. 7+ years of experience and a Bachelor's in a related field are required, along with strong stakeholder