Adobe Product Owner

Altria

United States

Hybrid

USD 120,000 - 173,000

Full time

14 days+

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Benefits offered by this job

Flexible/remote options

Paid time off and holidays

13 paid holidays + floating days

401(k) matching from day one

Professional development stipends

Medical, dental, vision coverage

Job summary

Altria is seeking an Adobe Product Owner to drive analytics and personalization strategies for CJA and Target. The role supports AEP integration and data lake insights through strong data understanding.

Responsible for end-to-end analytics implementations, tagging governance, and product roadmap execution with third-party teams. Flexible work arrangement offered, including remote options.

Qualifications

Bachelor’s degree in computer science, marketing, or a related field.
6+ years of hands-on experience implementing and working with Adobe Analytics/CJA and Adobe Target.
Hands-on experience with AEP integration and data collection.
Knowledge of SQL, Python, and APIs for data processing and automation is preferred.

Responsibilities

Lead end-to-end Consumer journey analytics implementation and testing across desktop, mobile web, and app experiences in collaboration with third-party teams.
Define and manage tagging strategy, data layer requirements, and analytics governance for new features and releases.
Manage product releases, enhancements, and transformational implementations, including Web SDK migration.
Provide guidance and education to CJA and Adobe Target users on new features to increase adoption.
Oversee user interface-related customizations, including classifications and data labels, aligning with analytics reporting requirements.
Own the product roadmap and execution for personalization and experimentation initiatives with Adobe Target.
Partner with internal stakeholders to guide Adobe Target initiatives in support of business objectives.
Advance personalization at scale by promoting machine learning and AI capabilities for tailored experiences.
Maintain and approve documentation, including testing templates, quality assurance materials.

Skills

Adobe Analytics

Adobe Target

Adobe Experience Platform

SQL

Python

APIs

Agile methodologies

Data governance

Privacy compliance

Education

Bachelor’s degree in computer science, marketing, or a related field

Tools

Adobe Data Collection

Adobe Experience Platform

Job description

We are actively recruiting an Adobe Product Owner to join our team in Richmond, VA or we are open to remote work arrangements.

This role is primarily responsible for CJA and Adobe Target, while also supporting Adobe Experience Platform (AEP) and the internal data lake through a strong understanding of the data sets that enable analytics and personalization. Responsibility for AEP as a broader platform resides with a separate Product Owner.

What you’ll be doing:

What you’ll be doing:

Customer Journey Analytics (CJA)

Lead end-to-end Consumer journey analytics implementation and testing across desktop, mobile web, and app experiences in collaboration with third-party teams.
Define and manage tagging strategy, data layer requirements, and analytics governance for new features and releases.
Manage product releases, enhancements, and transformational implementations, including Web SDK migration.
Provide guidance and education to CJA and Adobe Target users on new features in order to increase adoption and effective tool utilization.
Oversee user interface-related customizations, including classifications and data labels, in alignment with analytics team reporting requirements.

Adobe Target

Own the product roadmap, as well as the strategy and execution for personalization and experimentation initiatives.
Provide leadership to third-party teams responsible for Adobe Target execution and the implementation of best practices.
Partner with internal stakeholders to shape, guide, and prioritize Adobe Target initiatives in support of business objectives.
Advance personalization at scale by promoting the adoption of machine learning and AI capabilities that enable tailored, outcome-driven customer experiences.
Maintain and approve documentation, including testing templates, quality assurance materials, and related process documentation.

We want you to have:

Bachelor’s degree in computer science, marketing, or a related field.
6+ years of hands-on experience implementing and working with Adobe Analytics/CJA and Adobe Target.
Hands-on experience with AEP integration and data collection, including Adobe Data Collection and integration with Adobe Experience Platform.
Demonstrated passion for digital capabilities and the application of technology to address business challenges.
Ability to evaluate emerging technologies from a strategic perspective and identify opportunities for business applications.
Working knowledge of agile project management methodologies.
Knowledge of SQL, Python, and APIs for data processing and automation is preferred.
Experience with data governance, compliance, and privacy regulations.
Strong organizational, communication, and cross-functional collaboration skills.

The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $119,600.00 - $173,450.00.

Why You’ll Love Building Your Career at Altria

At Altria, we believe a great career starts with feeling supported — both at work and in life. Here’s what you’ll find here:

Work where life works for you — with flexible and remote options that fit your world, not the other way around.
Own your time — start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully
A place where you belong — where your ideas are welcomed, your growth is encouraged, and your impact is real
Get recognized for your work – annual merit increases and performance bonus
A future you can count on — 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary
Help with your goals — get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends
Support for what matters most — comprehensive medical, dental, and vision coverage for you and your family
Celebrating your milestones — paid parental and bonding leave for life’s biggest moments.
Wellness that goes beyond work — programs that care for your whole well-being at whatever stage you are in your life
A culture that gives back — paid volunteer days and a shared commitment to making a difference