Adobe Product Owner

Altria Group, Inc.; Richmond (VA); Hybrid; USD 119,600 - 173,450; Full time

Benefits offered by this job

Flexible work options

15 days of paid time off

401(k) matching

Comprehensive health coverage

Professional development stipends

Job summary

Altria Group, Inc. seeks an Adobe Product Owner in Richmond, VA to enhance marketing technology capabilities. Responsibilities include implementing Customer Journey Analytics and managing Adobe Target for personalization. Candidates should have a Bachelor's degree in computer science or marketing and 6+ years hands-on experience with Adobe Analytics and related tools.

The role offers flexible work arrangements and comprehensive benefits, including paid time off, 401(k), and wellness programs.

Qualifications

• 6+ years of hands‑on experience implementing and working with Adobe Analytics/CJA and Adobe Target.
• Hands‑on experience with AEP integration and data collection.
• Working knowledge of agile project management methodologies.

Responsibilities

• Lead implementation of Consumer journey analytics across platforms.
• Define tagging strategy and manage product releases.
• Own roadmap and strategy for personalization initiatives.

Skills

Implementation of Adobe Analytics

Customer Journey Analytics

Adobe Target

Project Management

SQL

Python

APIs for data processing

Education

Bachelor's degree in computer science, marketing, or related field

Tools

Adobe Experience Platform

Job description

As the Adobe Product Owner in the Customer Experience Organization, you’ll be responsible for advancing marketing technology capabilities through accurate data capture, robust reporting capabilities, and the execution of test-and-learn initiatives designed to enhance customer experience. Have a Bachelor’s degree in computer science, marketing, or a related field? Have 6 years of hands‑on experience implementing and working with Adobe Analytics, Customer Journey Analytics (CJA) and Adobe Target? If so, we want to speak with you!

We are actively recruiting an Adobe Product Owner to join our team in Richmond, VA.

This role is primarily responsible for CJA and Adobe Target, while also supporting Adobe Experience Platform (AEP) and the internal data lake through a strong understanding of the data sets that enable analytics and personalization. Responsibility for AEP as a broader platform resides with a separate Product Owner.

What you’ll be doing:

Customer Journey Analytics (CJA)

• Lead end‑to‑end Consumer journey analytics implementation and testing across desktop, mobile web, and app experiences in collaboration with third‑party teams.
• Define and manage tagging strategy, data layer requirements, and analytics governance for new features and releases.
• Manage product releases, enhancements, and transformational implementations, including Web SDK migration.
• Provide guidance and education to CJA and Adobe Target users on new features in order to increase adoption and effective tool utilization.
• Oversee user interface‑related customizations, including classifications and data labels, in alignment with analytics team reporting requirements.

Adobe Target

• Own the product roadmap, as well as the strategy and execution for personalization and experimentation initiatives.
• Provide leadership to third‑party teams responsible for Adobe Target execution and the implementation of best practices.
• Partner with internal stakeholders to shape, guide, and prioritize Adobe Target initiatives in support of business objectives.
• Advance personalization at scale by promoting the adoption of machine learning and AI capabilities that enable tailored, outcome‑driven customer experiences.
• Maintain and approve documentation, including testing templates, quality assurance materials, and related process documentation.

We want you to have:

• Bachelor’s degree in computer science, marketing, or a related field.
• 6+ years of hands‑on experience implementing and working with Adobe Analytics/CJA and Adobe Target.
• Hands‑on experience with AEP integration and data collection, including Adobe Data Collection and integration with Adobe Experience Platform.
• Demonstrated passion for digital capabilities and the application of technology to address business challenges.
• Ability to evaluate emerging technologies from a strategic perspective and identify opportunities for business applications.
• Working knowledge of agile project management methodologies.
• Knowledge of SQL, Python, and APIs for data processing and automation is preferred.
• Experience with data governance, compliance, and privacy regulations.
• Strong organizational, communication, and cross‑functional collaboration skills.

The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $119,600.00 - $173,450.00.

Why You’ll Love Building Your Career at Altria

At Altria, we believe a great career starts with feeling supported — both at work and in life. Here’s what you’ll find here:

• Work where life works for you —with flexible and remote options that fit your world, not the other way around.
• Own your time— start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5‑hour workweek so you can recharge and live fully
• A place where you belong— where your ideas are welcomed, your growth is encouraged, and your impact is real
• Get recognized for your work— annual merit increases and performance bonus
• A future you can count on— 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary
• Help with your goals— get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends
• Support for what matters most— comprehensive medical, dental, and vision coverage for you and your family
• Celebrating your milestones— paid parental and bonding leave for life’s biggest moments.
• Wellness that goes beyond work— programs that care for your whole well‑being at whatever stage you are in your life
• A culture that gives back— paid volunteer days and a shared commitment to making a difference

At Altria, we offer more than benefits — we offer a career that fits your life, rewards your ambition, and celebrates your impact.

This position is not eligible for sponsorship.

Altria is a Fortune 500 company that has a leading portfolio of products for U.S. adult tobacco and nicotine consumers 21+. For decades we’ve been leaders in the tobacco industry, but the industry is evolving - and so are we. Our Vision is Moving Beyond Smoking™.

At Altria, we celebrate the power of diverse teams working together to shape our future. Each Altria company is an equal opportunity employer. We are committed to providing individuals with criminal records, including formerly incarcerated individuals and individuals with conviction records, a fair chance at employment. Join us as we work together to shape a better future for adult tobacco consumers, our employees, and our shareholders.

Altria is the parent company of Philip Morris USA, John Middleton, U.S. Smokeless Tobacco, Helix Innovations, and NJOY. Altria complements its tobacco portfolio with equity investments in Anheuser‑Busch InBev and Cronos Group.