Admissions and Marketing Director

The Pavilion; Jacksonville (FL); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive Wages and Benefits Package

401(K) Plan

Paid Time Off

Positive and compassionate environment

Supportive Leadership team

Additional incentives

Job summary

The Pavilion in Jacksonville, FL is seeking an Admissions and Marketing Director. This full‑time role leads external sales strategies to grow census and occupancy, while ensuring compliance with state and federal standards.

You will develop and nurture relationships with hospitals, physicians, senior centers, home health agencies, hospice and other referral sources, guiding them to admissions and sharing the facility's services.

Qualifications

• Bachelor’s degree preferred; or an unencumbered nursing license in Florida.
• Valid Florida driver's license.
• Minimum 3 years in census development and occupancy management in a care facility.
• Knowledge of long-term care laws and regulations.

Responsibilities

• Plan and implement external sales strategy to meet census goals.
• Develop relationships with referral sources (hospitals, physicians, senior centers, home health, hospice).
• Communicate facility services clearly to referrals.
• Submit monthly activity calendars and report results.
• Convert referrals to admissions and manage territory.
• Coordinate events with referral sources and report outcomes.
• Maintain up-to-date referral partner listings.
• Perform other duties as assigned.

Skills

Census development

External sales strategy

Referral relationships

Relationship building

Education

Bachelor's degree preferred

Unencumbered nursing license (FL)

Job description

Job Title: Admissions and Marketing Director

Location:The Pavilion at Jacksonville

Job Type: Full-Time

Salary: Negotiable

About Us

The Pavilion at Jacksonvilleis a skilled nursing and rehabilitation center located inJacksonville, FL. AtThe Pavilion at Jacksonville, our mission is simple: “To make a positive difference in the lives of those we serve by providing competent, compassionate and outcome-oriented care – every day.”

Position Summary

The Admissions/Marketing Director implements an individual sales strategy to achieve census and occupancy management goals of the facility while also maintaining compliance in accordance with local, state and federal standards and regulations, established facility policies and procedures.

Key Responsibilities

• Plans, develops, organizes, and implements, an individual external sales strategy with a scheduled program of daily activities designed to achieve facility census goals while also maintaining compliance with current state and federal laws and regulations.

• Plans, develops and implements an external census sales strategy to personally build and maintain strong relationships with referral sources such as hospitals, physicians, senior centers, department of human resources, home health agencies, hospice, etc.

• Provides information to clearly share the services and offerings of the facility.

• Identifies opportunities with new referral partners/sources and develops sales strategies to build relationships and communicate the facility’s services and offerings. Submits monthly calendar to supervisor of events, visits, face to face, or personal activities by other means demonstrating the implementation of the census strategy/plan.

• Provides weekly documentation of the monthly calendar execution to supervisor.

• Develops and implements a sales strategy that leads to the conversion of referrals to admission status.

• Schedules routine events/activity with identified referral partners/sources and reports results to the Administrator.

• Follows the established geographic territory as outlined by the Administrator. Identifies opportunities for additional partnerships with entities such as physicians, community- based agencies, hospitals, hospices, etc.

• Develops and implements a sales strategy accordingly.

• Communicates and reviews this strategy with the Administrator as weekly, monthly, and as requested.

• Maintains a current, updated listing of referral partners/sources, locations and personal assignments at all times.

• Other duties as assigned.

Qualifications

• A bachelor’s degree from an accredited college or university is preferred; or an unencumbered nursing license in the state.

• Valid driver’s license in the state.

• Must have, as a minimum, three (3) years of experience with demonstrated success in census development and occupancy management in a nursing home, or other related health care facility.

• Knowledgeable of nursing and medical practices and procedures, as well as laws, regulations and guidelines pertaining to long-term care.

Benefits

• Competitive Wages and Benefits Package

• 401(K) Plan

• Paid Time Off

• Positive and compassionate environment

• Supportive Leadership team

• Additional incentives