Admissions/ Marketing Director for SNF

Feather River Care Center; Oroville (CA); On-site; USD 65,000 - 85,000; Full time

Job summary

Feather River Care Center in California is seeking an Admissions and Marketing Coordinator to drive census and oversee the admissions process, coordinating with referral sources and the clinical team to assess resident needs.

The role requires a Bachelor’s degree and at least three years’ census development and occupancy management experience in a long-term care setting; salary is negotiable based on experience.

Qualifications

• Bachelor’s Degree from an accredited college or university is preferred.
• Must have, as a minimum, three (3) years of experience with demonstrated success in census development and occupancy management in a nursing home, or other related health care facility.
• Knowledgeable of nursing and medical practices and procedures, as well as laws, regulations and guidelines pertaining to long-term care.

Responsibilities

• Drive census growth and streamline admissions process.
• Develop and execute marketing strategies to attract new residents.
• Maintain relationships with referral sources and prepare market reports.
• Ensures residents are admitted, transferred and discharged from the facility software accurately on a daily basis.
• Ensures resident pay status changes are accurately recorded on the facility’s internal daily census communication tool.
• Ensures referrals are processed timely and accurately on a daily basis.
• Knows at all times, the status of each referral.
• Ensures the admissions staff is informed of Medicaid eligibility criteria when meeting with the Medicaid Coordinator.
• Maintains an accurate record of available beds in the facility through daily census reports and related tools.
• Maintains a listing of referral partners/sources and coordinates with external admissions teams.
• Identifies opportunities with new referral partners/sources and develops sales strategies.
• Fosters open collaboration between business office and admissions to hit occupancy and collections goals.

Skills

Census development

Occupancy management

Marketing strategy

Referral development

Education

Bachelor's degree

Tools

Facility software

Job description

Salary negotiable based on experience

bonuses offered

Required Qualifications

• A Bachelor’s Degree from an accredited college or university is preferred.
• Must have, as a minimum, three (3) years of experience with demonstrated success in census development and occupancy management in a nursing home, or other related health care facility.
• Knowledgeable of nursing and medical practices and procedures, as well as laws, regulations and guidelines pertaining to long-term care.

Major Duties and Responsibilities

As an Admissions and Marketing Coordinator at our skilled nursing facility, you will play a pivotal role in driving our census and ensuring a seamless admissions process. Your responsibilities will include developing and executing marketing strategies to attract new residents, building and maintaining relationships with referral sources, and assessing the clinical needs of potential residents. You will oversee the entire admissions process, ensuring a positive experience for residents and their families, and maintain detailed documentation of all activities. Additionally, you will collaborate with the healthcare team to align marketing efforts with our facility's goals and prepare regular reports on market trends and competitor analysis.

Additional Duties

• Ensures residents are admitted, transferred and discharged from the facility software accurately on a daily basis.
• Ensures resident pay status changes are accurately recorded on the facility’s internal daily census communication tool.
• Ensures referrals are processed timely and accurately on a daily basis.
• Knows at all times, the status of each referral.
• Ensures the admissions staff is informed of Medicaid eligibility criteria as it relates to informing the potential resident/representative of the basic information he/she will be asked to share when meeting with the facility’s Medicaid Coordinator.
• Maintains an accurate record of available beds at all times in the facility through the use of the facility’s daily census report, communication boards, room assignment listing, or other means as designated by the Administrator.
• Maintains a listing of referral partners/sources, locations, and assignments with each external admissions sales team liaison.
• Identifies opportunities with new referral partners/sources and develops sales strategies to build relationships and communicate the facility’s services and offerings.
• Ensures there is an open and collaborative relationship between the business office and the admissions office, both working toward shared facility goals for occupancy and collections.