Admissions and Marketing Manager

The Pavilion at Piketon for Nursing and Rehabilitation; Piketon (OH); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Competitive wages and benefits package

401(k) Plan

Paid Time Off

Job summary

The Pavilion at Piketon for Nursing and Rehabilitation in Piketon, OH seeks an Admissions and Marketing Manager to drive external sales and census growth while ensuring compliance with healthcare regulations.

The role focuses on building referral relationships, sharing the facility’s services, and converting referrals into admissions through strategic outreach and scheduled activities.

Qualifications

• Bachelor’s degree preferred, or an unencumbered nursing license in the state.
• Valid driver’s license in the state.
• Minimum 3 years of census development and occupancy management experience in a nursing home or related facility.
• Knowledge of nursing and medical practices, and laws/regulations pertaining to long-term care.

Responsibilities

• Plans, develops, organizes, and implements an external sales strategy to achieve census goals while ensuring compliance with state and federal laws.
• Builds and maintains relationships with referral sources (hospitals, physicians, senior centers, home health agencies, hospice, etc.).
• Provides clear information to share the facility's services and offerings.
• Identifies opportunities with new referral partners and develops sales strategies to convert referrals to admissions.
• Schedules events and reports results to the Administrator. Maintains ongoing territory and partnerships.

Skills

External sales

Census development

Relationship building

Occupancy management

Strategic planning

Education

Bachelor's degree

Nursing license

Job description

Job Title: Admissions and Marketing Manager

Location: The Pavilion at Piketon

Job Type: Full-Time

Salary: Negotiable

About Us

The Pavilion at Piketon is a skilled nursing and rehabilitation center located in Piketon, OH. At The Pavilion at Piketon, our mission is simple: “To make a positive difference in the lives of those we serve by providing competent, compassionate and outcome-oriented care – every day.”

Position Summary

The Admissions/Marketing Director implements an individual sales strategy to achieve census and occupancy management goals of the facility while also maintaining compliance in accordance with local, state and federal standards and regulations, established facility policies and procedures.

Key Responsibilities

• Plans, develops, organizes, and implements, an individual external sales strategy with a scheduled program of daily activities designed to achieve facility census goals while also maintaining compliance with current state and federal laws and regulations.
• Plans, develops and implements an external census sales strategy to personally build and maintain strong relationships with referral sources such as hospitals, physicians, senior centers, department of human resources, home health agencies, hospice, etc.
• Provides information to clearly share the services and offerings of the facility.
• Identifies opportunities with new referral partners/sources and develops sales strategies to build relationships and communicate the facility’s services and offerings. Submits monthly calendar to supervisor of events, visits, face to face, or personal activities by other means demonstrating the implementation of the census strategy/plan.
• Provides weekly documentation of the monthly calendar execution to supervisor.
• Develops and implements a sales strategy that leads to the conversion of referrals to admission status.
• Schedules routine events/activity with identified referral partners/sources and reports results to the Administrator.
• Follows the established geographic territory as outlined by the Administrator. Identifies opportunities for additional partnerships with entities such as physicians, community- based agencies, hospitals, hospices, etc.
• Develops and implements a sales strategy accordingly.
• Communicates and reviews this strategy with the Administrator as weekly, monthly, and as requested.
• Maintains a current, updated listing of referral partners/sources, locations and personal assignments at all times.
• Other duties as assigned.

Qualifications

• A bachelor’s degree from an accredited college or university is preferred; or an unencumbered nursing license in the state.
• Valid driver’s license in the state.
• Must have, as a minimum, three (3) years of experience with demonstrated success in census development and occupancy management in a nursing home, or other related health care facility.
• Knowledgeable of nursing and medical practices and procedures, as well as laws, regulations and guidelines pertaining to long-term care.

Benefits

• Competitive Wages and Benefits Package
• 401(K) Plan
• Paid Time Off
• Positive and compassionate environment
• Supportive Leadership team
• Additional incentives