Account Manager - Outside Sales

Fraza; Grand Rapids (MI); Hybrid; USD 65,000 - 95,000; Full time

Job summary

Fraza, together with Vitan Equipment, is hiring an Account Manager in the Michigan region to drive service contract sales in the material handling sector. You will grow new business, manage key accounts, and deliver tailored, consultative solutions for forklifts and vertical product lines.

You will lead opportunities and renewals, coordinate scheduling, and partner with service and OEM teams to ensure a seamless, high-value customer experience while traveling across the territory as needed.

Qualifications

• Proven outside sales experience in forklift/material handling with service contracts.
• Strong relationship-building, qualifying, and consultative selling skills; excellent communication and negotiation abilities.
• Ability to close service contracts, renewals, and upsell; proficient with CRM, MS Office, and quoting tools.

Responsibilities

• Outside Sales focus: Sell service contracts for forklifts and vertical products to new and existing customers.
• Prospect, close opportunities, manage renewals; upsell PM, warranties, emergency service, and remote monitoring.
• Lead account reviews, need assessments, and solution-based proposals using the company CRM.
• Coordinate orders, service scheduling, maintenance visits, and delivery for seamless customer experience.
• Collaborate with Territory Managers, Service, Parts, and OEM partners; track pipeline and performance metrics.
• Provide market insights to sharpen sales strategies and drive customer satisfaction.

Skills

Outside sales

CRM

Relationship building

Consultative selling

Negotiation

Travel territory

Tools

MS Office

Quoting tools

Job description

Vitan Equipment is hiring an Account Manager to drive service contract sales and deliver exceptional service in the material handling industry. Focused on forklifts and our vertical product lines, you’ll grow new business, manage key accounts, and provide tailored, consultative solutions.

What You’ll Do

• Outside Sales focus: Sell service contracts and coverage for forklifts and vertical products to new and existing customers in your territory.
• Prospect, close opportunities, and manage renewals; upsell preventive maintenance, extended warranties, emergency service, and remote monitoring.
• Lead account reviews, need assessments, and solution-based proposals using the company CRM.
• Coordinate orders, service scheduling, maintenance visits, and delivery; ensure a seamless customer experience.
• Collaborate with Territory Managers, Service, Parts, and OEM partners; track pipeline and performance metrics.
• Provide market insights to sharpen sales strategies and drive customer satisfaction and loyalty.

What We’re Looking For

• Proven outside sales experience in forklift/material handling, with a track record of selling service contracts or maintenance programs.
• Strong relationship-building, qualifying, and consultative selling skills; excellent communication and negotiation abilities.
• Ability to close service contracts, renewals, and upsell opportunities; proficient with CRM, MS Office, and quoting tools.
• Able to manage multiple accounts and travel within the territory as needed.
• Self-motivated, detail-oriented, and results-driven.

Preferred

• Knowledge of forklifts, safety procedures, and preventive maintenance programs.
• Experience tailoring service contracts and vertical product solutions.

About Us:

Fraza and Vitan Equipment is a full-service material handling business with over 300 skilled employees across Michigan and New Jersey. Partnering with Matthai Material Handling, we now also service Pennsylvania and Maryland. Our team uses innovative equipment and processes to push your business forward and increase efficiency. We're always on the lookout for talented individuals to join our team and grow their careers in a challenging but positive environment.