Account Manager - Outside Sales

Vitan Equipment; Grand Rapids (MI); On-site; USD 60,000 - 95,000; Full time

Job summary

Fraza and Vitan Equipment is seeking an Account Manager to drive service contract sales and deliver outstanding service in the material handling industry, focusing on forklifts and vertical product lines. You will grow new business, manage key accounts, and provide tailored, consultative solutions.

In this role you will coordinate orders and service visits, lead renewals and upsell preventive maintenance, and collaborate with Territory Managers, Service, Parts, and OEM partners to ensure a

Qualifications

• Outside sales experience in forklift/material handling.
• Proven track record selling service contracts or maintenance programs.
• Strong communication, negotiation, and relationship-building skills.

Responsibilities

• Sell service contracts and coverage for forklifts and vertical products to new and existing customers.
• Prospect, close opportunities, and manage renewals; upsell maintenance, warranties, and remote monitoring.
• Lead account reviews and develop tailored, consultative proposals.
• Coordinate orders, service scheduling, maintenance visits, and delivery.
• Collaborate with Territory Managers, Service, Parts, and OEM partners; track pipeline.
• Provide market insights to sharpen sales strategies and enhance customer satisfaction.

Skills

Outside sales

Relationship building

Consultative selling

CRM systems

MS Office

Quoting tools

Territory travel

Tools

CRM software

MS Office

Quoting tools

Job description

Vitan Equipment is hiring an Account Manager to drive service contract sales and deliver exceptional service in the material handling industry. Focused on forklifts and our vertical product lines, you'll grow new business, manage key accounts, and provide tailored, consultative solutions.

What You'll Do

• Outside Sales focus: Sell service contracts and coverage for forklifts and vertical products to new and existing customers in your territory.
• Prospect, close opportunities, and manage renewals; upsell preventive maintenance, extended warranties, emergency service, and remote monitoring.
• Lead account reviews, need assessments, and solution-based proposals using the company CRM.
• Coordinate orders, service scheduling, maintenance visits, and delivery; ensure a seamless customer experience.
• Collaborate with Territory Managers, Service, Parts, and OEM partners; track pipeline and performance metrics.
• Provide market insights to sharpen sales strategies and drive customer satisfaction and loyalty.

What We're Looking For

• Proven outside sales experience in forklift/material handling, with a track record of selling service contracts or maintenance programs.
• Strong relationship-building, qualifying, and consultative selling skills; excellent communication and negotiation abilities.
• Ability to close service contracts, renewals, and upsell opportunities; proficient with CRM, MS Office, and quoting tools.
• Able to manage multiple accounts and travel within the territory as needed.
• Self-motivated, detail-oriented, and results-driven.

Preferred

• Knowledge of forklifts, safety procedures, and preventive maintenance programs.
• Experience tailoring service contracts and vertical product solutions.

About Us:

Fraza and Vitan Equipment is a full-service material handling business with over 300 skilled employees across Michigan and New Jersey. Partnering with Matthai Material Handling, we now also service Pennsylvania and Maryland. Our team uses innovative equipment and processes to push your business forward and increase efficiency. We're always on the lookout for talented individuals to join our team and grow their careers in a challenging but positive environment. Apply now to become part of our dynamic team!