Account Manager - Outside Sales

Fraza / Vitan Equipment; Grand Rapids (MI); On-site; USD 65,000 - 95,000; Full time

Job summary

Fraza / Vitan Equipment in Michigan is seeking an Account Manager to drive service contract sales for forklifts and vertical product lines, grow new business, manage key accounts, and provide tailored, consultative solutions.

You will sell service contracts, manage renewals, upsell maintenance, coordinate orders and service visits, and collaborate with Territory Managers, Service, Parts, and OEM partners to deliver a seamless customer experience.

Qualifications

• Outside sales experience in forklift/material handling required.
• Proven track record selling service contracts or maintenance programs.
• Strong communication and negotiation abilities.
• Proficient with CRM systems and MS Office.
• Willingness to travel within the territory.

Responsibilities

• Sell service contracts and coverage for forklifts and vertical products.
• Close opportunities, manage renewals, and upsell maintenance plans.
• Lead account reviews and develop solution-based proposals.
• Coordinate orders, service scheduling, and deliveries.
• Collaborate with Territory Managers, Service, Parts, and OEM partners.
• Provide market insights to sharpen sales strategies.

Skills

Outside sales

Relationship building

Consultative selling

CRM proficiency

Communication & negotiation

Travel ready

Tools

CRM software

MS Office

Quoting tools

Job description

Vitan Equipment is hiring an Account Manager to drive service contract sales and deliver exceptional service in the material handling industry. Focused on forklifts and our vertical product lines, you’ll grow new business, manage key accounts, and provide tailored, consultative solutions.

What You’ll Do

• Outside Sales focus: Sell service contracts and coverage for forklifts and vertical products to new and existing customers in your territory.
• Prospect, close opportunities, and manage renewals; upsell preventive maintenance, extended warranties, emergency service, and remote monitoring.
• Lead account reviews, need assessments, and solution-based proposals using the company CRM.
• Coordinate orders, service scheduling, maintenance visits, and delivery; ensure a seamless customer experience.
• Collaborate with Territory Managers, Service, Parts, and OEM partners; track pipeline and performance metrics.
• Provide market insights to sharpen sales strategies and drive customer satisfaction and loyalty.

What We’re Looking For

• Proven outside sales experience in forklift/material handling, with a track record of selling service contracts or maintenance programs.
• Strong relationship-building, qualifying, and consultative selling skills; excellent communication and negotiation abilities.
• Ability to close service contracts, renewals, and upsell opportunities; proficient with CRM, MS Office, and quoting tools.
• Able to manage multiple accounts and travel within the territory as needed.
• Self-motivated, detail-oriented, and results-driven.

Preferred

• Knowledge of forklifts, safety procedures, and preventive maintenance programs.
• Experience tailoring service contracts and vertical product solutions.

About Us:

Fraza and Vitan Equipment is a full-service material handling business with over 300 skilled employees across Michigan and New Jersey. Partnering with Matthai Material Handling, we now also service Pennsylvania and Maryland. Our team uses innovative equipment and processes to push your business forward and increase efficiency. We're always on the lookout for talented individuals to join our team and grow their careers in a challenging but positive environment.