Account Executive - Referral Growth (Home Health)

West River Care; Massachusetts; On-site; USD 77,000 - 94,000; Full time

Benefits offered by this job

Bonus potential for referral-convo

Job summary

West River Care is seeking an Account Executive / Sales Liaison in Newton, MA to identify and grow referral sources for home health and hospice services. You will develop relationships with physicians, hospitals, and care facilities to drive admissions and census growth.

The role emphasizes education of referral sources, community outreach, and collaboration with clinical teams to ensure smooth patient transitions. A bachelor’s degree and 2+ years in healthcare sales are preferred.

Qualifications

• Bachelor's degree in marketing, business, healthcare administration, or related field preferred.
• Minimum of 2 years of successful sales experience in home health, hospice, or related healthcare field.
• Knowledge of Medicare guidelines and home health/hospice eligibility criteria.
• Excellent communication, presentation, and interpersonal skills.

Responsibilities

• Develop and execute strategic sales plans to achieve referral and admission goals.
• Establish and maintain relationships with physicians, hospitals, SNFs, and other referral sources.
• Educate referral sources about benefits and eligibility criteria for home health and hospice services.
• Represent the agency at health fairs, community events, and networking opportunities.
• Collaborate with clinical and administrative teams to ensure timely admission and patient satisfaction.
• Monitor market trends, competitor activity, and referral patterns.
• Maintain accurate records of all sales activities in the CRM system.
• Ensure compliance with state and federal regulations related to home health and hospice marketing.

Skills

Sales experience

Relationship building

Communication

Education

Bachelor's degree in marketing or related field

Tools

Salesforce

Homecare Homebase

Job description

West River Care is seeking an Account Executive / Sales Liaison in Newton, MA to identify and grow referral sources for home health and hospice services. You will develop relationships with physicians, hospitals, and care facilities to drive admissions and census growth.

The role emphasizes education of referral sources, community outreach, and collaboration with clinical teams to ensure smooth patient transitions. A bachelor’s degree and 2+ years in healthcare sales are preferred.