Account Executive - Full-Cycle B2B Sales (Maritime & Retail)

Vital Lyfe; Los Angeles (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

Vital Lyfe in Torrance, CA is seeking an Account Executive to own the outbound motion, build top-of-funnel pipeline, and carry deals from first touch to close across maritime, humanitarian, military, and retail channels. This full-cycle role is for a builder who will prospect, qualify, and close while helping refine the playbook as we scale.

You will work within our established sales process and CRM, develop tailored proposals, and collaborate with the Head of Sales to sharpen messaging and

Qualifications

• 3+ years of experience in sales, business development, or account management with outbound/prospecting experience.
• Proven track record of building pipeline from scratch and meeting or exceeding targets.
• Full-cycle experience: prospecting cold and closing deals.

Responsibilities

• Own the outbound motion: prospecting, cold outreach, qualification, and early business development to build a consistent pipeline across markets.
• Own the entire sales cycle end to end: discovery, demos, proposals, negotiation, contract redlines, and final signature.
• Hit quarterly and annual revenue and quota targets with solid pipeline coverage.
• Maintain CRM hygiene, forecasting, and reporting.
• Develop tailored proposals and outreach for each market segment.
• Feed market intelligence on customer needs, objections, and competitors.
• Represent Vital Lyfe at industry events to build networks and demand.
• Partner with Head of Sales to sharpen outbound playbook, messaging, and qualification criteria.

Skills

Outbound prospecting

Pipeline building

Full-cycle sales

Written & verbal communication

CRM & forecasting

Autonomy in fast-paced startup

Tools

CRM software

Job description

Vital Lyfe in Torrance, CA is seeking an Account Executive to own the outbound motion, build top-of-funnel pipeline, and carry deals from first touch to close across maritime, humanitarian, military, and retail channels. This full-cycle role is for a builder who will prospect, qualify, and close while helping refine the playbook as we scale.

You will work within our established sales process and CRM, develop tailored proposals, and collaborate with the Head of Sales to sharpen messaging and