ABM Strategist, Client Services

Power Digital; United States; Hybrid; USD 70,000 - 120,000; Full time

Benefits offered by this job

Flexible work model

Comprehensive benefits

Volunteer time off

Work From Home stipend

Job summary

Power Digital is seeking an ABM Strategist to partner with the Director of Account Based Marketing to run and optimize ABM programs across our B2B portfolio. You will manage target account data in 6Sense and Demandbase, translate insights into campaigns, and collaborate with Paid Media, Content, and Email teams to drive pipeline and measurable results.

Join a flexible, remote-friendly environment with 100% employer coverage for medical, dental, and vision benefits, as well as a strong focus on

Qualifications

• 2–4 years of experience in B2B marketing, marketing operations, or ABM.
• Hands-on proficiency with 6Sense, Demandbase, or equivalent ABM tools.
• Comfort with core MarTech such as Salesforce, Marketo, or HubSpot.

Responsibilities

• Build and refine target account lists, tiering, and scoring models in ABM platforms.
• Monitor intent data and account engagement; surface insights to the Director of ABM.
• Develop ABM audits, playbooks, and GTM plans for clients.
• Translate account signals into campaign briefs for Paid Media, Content, and Email teams.
• Coordinate with channel teams to ensure campaigns align with strategy.
• Own ABM reporting and dashboards; track pipeline influenced/sourced and funnel movement.
• Collaborate with SEO, Paid Media, Creative, PR, Influencer, and CRO teams to unify ABM campaigns.
• Support Revenue and Appraisal with market research for new opportunities.
• Leverage AI to enhance ABM processes and reporting.

Skills

ABM strategy

6Sense

Demandbase

Analytics

Communication

Team collaboration

Tools

Salesforce

Marketo

HubSpot

Job description

Power Digital is a tech-enabled growth firm that helps leading and emerging companies scale revenue and brand recognition through best-in-class growth marketing services. The firm values people, innovation, and diversity.

We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A Day in the Life

As an ABM Strategist, you will support the Director of Account Based Marketing in building, running, and optimizing account‑based programs across Power Digital’s B2B portfolio. You will manage daily operations in tools like 6Sense and Demandbase, maintain target account lists, monitor intent signals, and ensure accurate campaigns and reporting so the Director can focus on strategy and client relationships.

Key Responsibilities

• Build, maintain, and continuously refine target account lists, tiering, and scoring models in 6Sense and Demandbase.
• Monitor intent data and account engagement signals daily; flag movement and surface insights to the Director of ABM before they become client questions.
• Support the Director of ABM in developing ABM audits, playbooks, and GTM plans for clients.
• Translate account tiers and intent signals into campaign briefs and targeting inputs for Paid Media, Paid Social, Content, and Email/Lifecycle teams.
• Coordinate with channel teams to confirm account‑based campaigns are executing against the intended tiering and messaging strategy.
• Own ABM reporting and dashboards; track pipeline influenced/sourced, account engagement, and movement through funnel stages.
• Support cross‑agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to keep ABM campaigns unified.
• Assist Revenue and Appraisal teams with account and market research for new and expanded business opportunities.
• Employ AI technologies to enhance and optimize ABM processes and reporting.
• Utilize and leverage Power Digital’s nova ecosystem as it relates to ABM strategy and reporting.
• Join client calls and discovery discussions to represent ABM performance and platform data; build toward leading these independently.

Role Requirements

• Hands‑on proficiency with 6Sense, Demandbase, or an equivalent ABM/intent data platform.
• 2–4 years of experience in B2B marketing, marketing operations, or ABM, in‑house or in‑agency.
• Comfortable working with core B2B MarTech such as Salesforce, Marketo, or HubSpot.
• Working knowledge of intent data, predictive scoring, and account tiering, with a desire to explore deeper strategy.
• Strong analytical skills; able to pull and interpret data independently.
• Clear written and verbal communication; able to translate platform data into actionable insights for channel leads or clients.
• Organized and detail‑oriented; able to manage account data and reporting across multiple clients concurrently.
• Team‑oriented and collaborative, with confidence to flag issues or opportunities to senior stakeholders.
• Agency experience valued but not required.

Key Performance Indicators (KPIs)

• Net MRR across the B2B ABM / Strategy portfolio.
• Delivery of all work within agreed‑upon deadlines.
• Accuracy and freshness of account tiering, scoring, and intent data across assigned clients.

Most Important Things (MITs)

• Keep account data, intent signals, and reporting accurate and current.
• Clear, direct, and candid communication with internal and external stakeholders.
• Demonstrate client value through new insights, confirmations of course of action, or clear paths forward.
• Base salary + commission opportunities.
• Robust medical, dental, and vision insurance with up to 100% employer contribution toward monthly premium.
• 401(k) plan with 4% employer matching.
• Unlimited time off from day one.
• Up to 4 hours per quarter of paid volunteer time off (VTO).
• Fully flexible work environment: full‑remote, in‑office, or hybrid.
• One‑time $100 USD Work From Home stipend added to first paycheck.
• Employee Assistance Program.
• 12 observed U.S. national holidays plus 2 mental‑health recharge days per year.
• Unlimited growth and leadership opportunities within a rapidly growing firm.
• Ongoing employee development programs.
• Quarterly awards with prize money and recognition.
• Opportunities to contribute to company DEI initiatives.

Equal Opportunity Employer

Power Digital is an equal‑opportunity employer. We value diversity in race, color, religion, gender, sexual orientation, age, disability status, veteran status, and other protected characteristics. All employment decisions are based on merit, skill, and business need.