ABM & Partnerships Lead – Enterprise Growth (NA)

Tata Technologies Ltd.; Detroit (MI); On-site; USD 120,000 - 180,000; Full time

Job summary

Tata Technologies Ltd. is seeking an Account-Based Marketing & Partnerships Manager for North America.

This role drives ABM plans, strategic partnerships, and partner-enabled growth across the region, coordinating with sales, alliances, and industry teams to accelerate pipeline and revenue. Responsibilities include developing account engagement plans, multi-channel ABM campaigns, and event-led strategies, while managing technology alliances and partner marketing initiatives to maximize value

Qualifications

• 10–12 years of experience in B2B marketing, strategic partnerships, business development, or sales.
• Minimum 3–5 years of experience in Account-Based Marketing and Partnerships.
• Experience with enterprise accounts in Automotive, Industrial Equipment, Manufacturing, Aerospace, Transportation, or Technology sectors.
• Demonstrated experience managing strategic technology alliances (Microsoft, AWS, Siemens, SAP, PTC, Dassault etc.).
• Strong understanding of complex enterprise sales cycles and stakeholder management.

Responsibilities

• Bridge Sales, Marketing, Partnerships, Delivery, and Industry teams to align ABM and partnership plans with growth objectives.
• Create account dossiers and ABM plans for priority North American accounts in collaboration with sales leaders and account teams.
• Design and execute personalized multi-channel ABM campaigns targeting decision-makers across key accounts.
• Develop and execute event-led ABM strategies around industry events, trade shows and partner ecosystems to maximize engagement with target accounts.
• Coordinate pre-event outreach, on-site engagement, and post-event nurture to accelerate pipeline creation and opportunities.
• Manage relationships with strategic technology, consulting, and ecosystem partners across North America and localize strategies for the region.
• Develop and execute joint marketing campaigns, webinars, thought leadership initiatives, and customer events with partners.
• Track partner performance through dashboards and quarterly business reviews.
• Influence pipeline and revenue growth through partner-sourced and partner-influenced opportunities.

Skills

ABM

Partnerships

Strategic marketing

Account planning

Sales alignment

Job description

Tata Technologies Ltd. is seeking an Account-Based Marketing & Partnerships Manager for North America.

This role drives ABM plans, strategic partnerships, and partner-enabled growth across the region, coordinating with sales, alliances, and industry teams to accelerate pipeline and revenue. Responsibilities include developing account engagement plans, multi-channel ABM campaigns, and event-led strategies, while managing technology alliances and partner marketing initiatives to maximize value