ABM Marketing Lead — Enterprise Growth & Engagement

PayPal; Chicago (IL); Hybrid; USD 131,000 - 194,000; Full time

Job summary

PayPal is seeking an experienced ABM Marketing Manager for the Global LE ABM & Vertical Plays segment. You will own the always-on ABM programs, nurture, and account-level engagement that drive pipeline and merchant demand within the BXO segment, collaborating with sales and product marketing.

You will plan and execute ABM events, partner co-marketing with platform partners, and translate product stories into materials that sales can use directly, aiming to accelerate revenue targets in a

Qualifications

• 8+ years of relevant experience with a Bachelor’s degree or equivalent.
• Proven success managing and executing B2B or ABM campaigns.
• Experience collaborating with sales, product marketing, and partner ecosystems.

Responsibilities

• Design and manage ABM campaigns and always-on nurture for Large Enterprise accounts.
• Coordinate events, webinars, and co-marketing with partners.
• Create personalized content for accounts across channels to boost engagement.
• Measure ABM performance and optimize strategies using data insights.
• Collaborate with Sales, BDR, and analytics to keep account lists current.

Skills

Communication skills

Project management

Cross-functional collaboration

B2B marketing

Education

Bachelor's degree

Tools

Salesforce

Demandbase

Marketing automation

Job description

PayPal is seeking an experienced ABM Marketing Manager for the Global LE ABM & Vertical Plays segment. You will own the always-on ABM programs, nurture, and account-level engagement that drive pipeline and merchant demand within the BXO segment, collaborating with sales and product marketing.

You will plan and execute ABM events, partner co-marketing with platform partners, and translate product stories into materials that sales can use directly, aiming to accelerate revenue targets in a