Enterprise ABM Manager — Strategy, Personalization & Growth

Amazon Inc.; Seattle (WA); On-site; USD 120,000 - 150,000; Full time

Job summary

Amazon Web Services, Inc. in Seattle, WA, is seeking an Account-Based Marketing Manager to design and execute ABM programs for enterprise customers.

This role combines strategic thinking with hands-on execution to drive measurable outcomes through targeted campaigns. The ABM Manager will own the strategy and end-to-end execution, collaborating with Sales and cross-functional teams to identify priorities, personalize outreach, and accelerate pipeline and revenue growth while tracking ROI and

Responsibilities

• Develop account-based marketing strategies for priority enterprise customers, translating business objectives, customer insights, account priorities, and market dynamics into actionable 1:1 and 1:few marketing plans.
• Serve as a strategic marketing partner to Sales, working closely with account teams and Sales leaders to understand customer priorities, identify growth opportunities, and determine where marketing can have the greatest impact.
• Build integrated customer engagement initiatives that connect account insights, messaging, content, executive engagement, digital marketing, events, and other channels into cohesive customer experiences.
• Bring creative agility to account challenges, identifying new approaches and developing differentiated programs that engage key decision makers, buying groups, and influencers.
• Own programs from strategy through execution, establishing objectives, developing plans, coordinating cross-functional resources, managing budgets and timelines, and ensuring high-quality delivery.
• Develop account-specific content and messaging that translates account insights, business priorities and AWS capabilities into relevant narratives and assets that engage key decision makers and buying groups.
• Use data and customer intelligence to inform strategy, leveraging engagement data, buying signals, account insights, and market trends to identify opportunities and continuously optimize programs.
• Partner across AWS marketing organizations, including Global CoE, Industry, Partner, Digital, Events, and other teams, to orchestrate AWS capabilities around strategic customer opportunities.
• Identify opportunities to collaborate with AWS partners where joint engagement can strengthen customer value propositions, deepen relationships, or accelerate strategic opportunities.
• Measure business impact, establishing account-level objectives and evaluating engagement, account progression, opportunity acceleration, pipeline influence, revenue contribution, and program ROI.
• Build for scale, identifying successful approaches, codifying best practices, and creating repeatable frameworks that can be adopted across accounts and regions.
• Contribute to the evolution of ABM at AWS, sharing insights, experimentation, and best practices with the broader global ABM community.

Job description

Amazon Web Services, Inc. in Seattle, WA, is seeking an Account-Based Marketing Manager to design and execute ABM programs for enterprise customers.

This role combines strategic thinking with hands-on execution to drive measurable outcomes through targeted campaigns. The ABM Manager will own the strategy and end-to-end execution, collaborating with Sales and cross-functional teams to identify priorities, personalize outreach, and accelerate pipeline and revenue growth while tracking ROI and