ABM Growth Lead — Agency Partnerships

TikTok; Los Angeles (CA); On-site; USD 103,000 - 198,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid parental leave

Paid holidays and PTO

Stock options or RSU potential

Job summary

TikTok is hiring for a cross-functional marketer to lead agency acquisition and growth within our scaled agency portfolio. You will design programs that onboard new agencies, educate partners, and drive adoption and revenue growth across TikTok’s advertising ecosystem.

The role requires collaboration with Sales, Marketing Solutions, PMM, Product, and regional teams, and entails building executive engagement programs, events, and ABM initiatives.

Qualifications

• 5+ years of B2B marketing experience in technology, media, advertising, SaaS, or agency-focused organizations.
• Experience developing and executing integrated demand generation, ABM, field marketing, growth marketing, or customer acquisition programs.
• Strong understanding of the advertising ecosystem, including agencies, media planning, performance marketing, measurement, and digital advertising platforms.
• Experience partnering closely with sales organizations to influence pipeline, customer acquisition, and revenue outcomes.
• Proven ability to build executive-level engagement programs and high-touch customer experiences.
• Experience developing customer-centric messaging, content strategies, segmentation frameworks, and go-to-market plans.

Responsibilities

• Develop and execute the marketing strategy to acquire and grow independent agencies on TikTok, working with Agency Sales and regional teams to drive onboarding, adoption, expansion, and long-term growth.
• Build a deep understanding of agency business models, priorities, pain points, and decision-making processes to inform acquisition and expansion strategies, messaging, and programs.
• Own the agency customer journey and develop the messaging, content, and experiences needed to move agencies from discovery to adoption and expansion.
• Design and execute integrated ABM programs across content, events, webinars, email, paid media, and executive engagement to drive awareness, consideration, adoption, and growth.
• Design and deliver high-impact TikTok-owned events and experiences, including Discovery Days, bootcamps, executive roundtables, workshops, and customer activations.
• Create innovative C-suite engagement programs that build and deepen executive relationships and position TikTok as a strategic growth partner.
• Lead TikTok's presence at key industry tentpole moments through sponsorships, speaking opportunities, executive engagement, and experiential activations.
• Identify, test, and scale new acquisition and expansion plays, channels, partnerships, and marketing programs to accelerate agency growth.
• Partner closely with Sales to build a continuous feedback loop that informs audience targeting, messaging, program optimization, and future investment decisions.
• Establish clear success metrics and measurement frameworks to evaluate program effectiveness and influence agency acquisition, onboarding, adoption, expansion, and revenue growth.

Skills

B2B marketing

Demand generation

ABM

Field marketing

Growth marketing

Customer acquisition

Executive engagement

Job description

TikTok is hiring for a cross-functional marketer to lead agency acquisition and growth within our scaled agency portfolio. You will design programs that onboard new agencies, educate partners, and drive adoption and revenue growth across TikTok’s advertising ecosystem.

The role requires collaboration with Sales, Marketing Solutions, PMM, Product, and regional teams, and entails building executive engagement programs, events, and ABM initiatives.