ABM Growth Lead: Agencies & Partnerships

TikTok; Los Angeles (CA); On-site; USD 103,000 - 198,000; Full time

Benefits offered by this job

Medical insurance

401(k) matching

Paid parental leave

Wellbeing benefits

Paid holidays

Job summary

TikTok is seeking an Account Based Marketing Manager, Scaled Growth Agency Marketing, GBM to lead acquisition and growth of independent agencies within TikTok''s advertising ecosystem. The role partners with Agency Sales, Product, and regional teams to drive onboarding, adoption, and expansion.

You will own the agency journey, craft messaging and experiences, and design integrated ABM programs across content, events, and paid media to accelerate growth and revenue.

Qualifications

• 5+ years of B2B marketing experience in technology, media, advertising, SaaS, or agency-focused organizations.
• Experience developing and executing integrated demand generation, ABM, field marketing, growth marketing, or customer acquisition programs.
• Strong understanding of the advertising ecosystem, including agencies, media planning, performance marketing, measurement, and digital advertising platforms.
• Experience partnering closely with sales organizations to influence pipeline, customer acquisition, and revenue outcomes.
• Proven ability to build executive-level engagement programs and high-touch customer experiences.
• Experience developing customer-centric messaging, content strategies, segmentation frameworks, and go-to-market plans.

Responsibilities

• Develop and execute the marketing strategy to acquire and grow independent agencies on TikTok, working in lockstep with Agency Sales and partnering closely with Product, Marketing Solutions, and regional teams to drive onboarding, adoption, expansion, and long-term growth.
• Own the agency customer journey and develop the messaging, content, and experiences needed to move agencies from discovery to adoption and expansion.
• Design and execute integrated ABM programs across content, events, webinars, email, paid media, and executive engagement to drive awareness, consideration, adoption, and growth.
• Design and deliver high-impact TikTok-owned events and experiences, including Discovery Days, bootcamps, executive roundtables, workshops, and customer activations.
• Create innovative C-suite engagement programs that build and deepen executive relationships and position TikTok as a strategic growth partner.
• Lead TikTok's presence at key industry tentpole moments through sponsorships, speaking opportunities, executive engagement, and experiential activations.
• Identify, test, and scale new acquisition and expansion plays, channels, partnerships, and marketing programs to accelerate agency growth.
• Partner closely with Sales to build a continuous feedback loop that informs audience targeting, messaging, program optimization, and future investment decisions.
• Establish clear success metrics and measurement frameworks to evaluate program effectiveness and influence agency acquisition, onboarding, adoption, expansion, and revenue growth.

Skills

ABM strategy

Demand generation

Cross-functional collaboration

Executive engagement

Marketing to agencies

Tools

Marketing automation

Job description

TikTok is seeking an Account Based Marketing Manager, Scaled Growth Agency Marketing, GBM to lead acquisition and growth of independent agencies within TikTok''s advertising ecosystem. The role partners with Agency Sales, Product, and regional teams to drive onboarding, adoption, and expansion.

You will own the agency journey, craft messaging and experiences, and design integrated ABM programs across content, events, and paid media to accelerate growth and revenue.