Product Strategy & Agency Growth Lead

TikTok; New York (NY); Sur place; USD 108 000 - 209 000; Plein temps

Résumé du poste

TikTok is seeking a Product Strategy & Operations Manager for Agency & Scaled Growth in New York. You will build an analytical foundation for agency growth, design scaled engagement programs, and lead cross‑functional GTM initiatives to drive adoption and revenue across NA advertiser segments.

You will influence product roadmaps with insights from agency and advertiser perspectives, partnering with Sales, Marketing, and Product teams to deliver powerful growth narratives and educational

Qualifications

• 3+ years of experience in performance advertising or paid media, preferably in an agency environment.
• Strong understanding of different business models and implications on digital marketing / social media advertising strategies.
• Experience working with product teams and influencing the product roadmap with advertising products.
• Experience in the ad tech or media / advertising industry, with understanding of both performance & branding marketing.
• Experience driving end to end go-to-market planning and execution for advertising products.
• Proven strategy experience paired with strong quantitative analysis skills — able to benchmark against internal and external/competitive data and translate findings into actionable strategy.
• Demonstrated ability to leverage AI tools to improve speed and quality of work — including writing skills, setting up automations, and applying sound judgment to review and refine AI-generated output

Responsabilités

• Build the analytical foundation for product strategy by benchmarking TikTok's agency business and product adoption against internal performance data and external/competitive market data, translating insights into prioritized strategies tailored to our North America agency business.
• Design, own, and optimize scaled agency engagement programs to drive adoption and revenue growth across agency-managed advertiser segments at scale.
• Autonomously lead GTM operations & seamless execution across cross-functional teams including Agency Sales, Marketing, Marketing Science, Product Operations & Product Management teams.
• Act as the voice of the North America market and synthesize insights to collaborate with global product teams to influence roadmap.
• Build deep agency partner relationships through structured engagement systems to drive partner enablement and actionable insights informing product and GTM strategy.
• Analyze, distill and summarize agency pain points & demands to recommend product enhancements leveraging multiple data sources.
• Manage growth at scale for a range of products in market; manage launches and activations to drive product adoption and coordinate with technical/operations teams to monitor performance.
• Build robust processes, systems, tools/solutions, workflow optimization, and automation to increase operational efficiency and productivity

Connaissances

Agency experience

Performance advertising

Go-to-market planning

Product roadmap influence

Data analysis

AI tools usage

Outils

SQL

LLMs / AI tools

Description du poste

TikTok is seeking a Product Strategy & Operations Manager for Agency & Scaled Growth in New York. You will build an analytical foundation for agency growth, design scaled engagement programs, and lead cross‑functional GTM initiatives to drive adoption and revenue across NA advertiser segments.

You will influence product roadmaps with insights from agency and advertiser perspectives, partnering with Sales, Marketing, and Product teams to deliver powerful growth narratives and educational