ABM & Channel Activation Specialist

SmartRecruiters, Inc.; Northern (KY); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401k

PTO

Job summary

Cornerstone Building Brands is seeking an Account-Based Marketing & Program Administration professional to drive marketing programs for retail and channel accounts across the US. The role focuses on MDF/co-op administration, field enablement, and local market activation, partnering with sales teams to execute strategies and events.

The ideal candidate has 2-4 years in retail or trade-channel marketing, with a background in account-based marketing and proficiency with marketing tools.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 2-4 years or more of experience in marketing roles focused on retail, distribution, or trade-channel marketing
• Experience administering MDF/co-op programs preferred
• Understanding of the new construction, repair and remodel industries, and retail/lumberyard distribution channels preferred
• Proven track record of executing successful local market and account-based marketing programs
• Proficiency in marketing tools and software applications

Responsibilities

• Execute account-based marketing tactics for key retail, 2-step, and lumberyard accounts, following established playbooks and strategy
• Administer MDF and co-op programs, ensuring compliance with program guidelines and appropriate use of funds within approved budgets
• Maintain and apply customer playbooks to guide consistent account-level marketing execution
• Act as the key marketing point of contact for strategic channel accounts
• Execute field-level rollout of sales enablement tools and materials
• Partner with sales teams to implement marketing programs and support local market activation
• Coordinate and execute customer events, including planning logistics and on-site support
• Implement local market activation initiatives to drive engagement and demand at the branch/account level
• Execute branch merchandising initiatives at retail, 2-step, and lumberyard locations based on sales team audits
• Support product launch execution at the branch/account level, including merchandising and in-market rollout

Skills

Retail marketing

Trade-channel marketing

MDF/co-op programs

Marketing analytics

Cross-functional collaboration

Education

Bachelor's in Marketing

Business Administration

Tools

Marketing software

Job description

Cornerstone Building Brands is seeking an Account-Based Marketing & Program Administration professional to drive marketing programs for retail and channel accounts across the US. The role focuses on MDF/co-op administration, field enablement, and local market activation, partnering with sales teams to execute strategies and events.

The ideal candidate has 2-4 years in retail or trade-channel marketing, with a background in account-based marketing and proficiency with marketing tools.