Account-Based Marketing Lead – Retail & Field Activation

SmartRecruiters, Inc.; Cary (NC); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401k

PTO

Job summary

Cornerstone Building Brands, North America's leading exterior building products manufacturer, seeks a Marketing professional to lead account-based marketing and field enablement initiatives across retail and channel accounts in the US and Canada.

You will manage MDF/co-op programs, execute local market campaigns, and coordinate customer events, accelerating branch and account engagement with strategic marketing tactics.

Qualifications

• 2-4 years or more of experience in marketing roles focused on retail, distribution, or trade-channel marketing.
• Experience administering MDF/co-op programs preferred.
• Understanding of the new construction, repair and remodel industries, and retail/lumberyard distribution channels preferred.
• Proven track record of executing successful local market and account-based marketing programs.
• Proficiency in marketing tools and software applications.

Responsibilities

• Execute account-based marketing tactics for key retail, 2-step, and lumberyard accounts, following established playbooks and strategy.
• Administer MDF and co-op programs, ensuring compliance with program guidelines and appropriate use of funds within approved budgets.
• Maintain and apply customer playbooks to guide consistent account-level marketing execution.
• Act as the key marketing point of contact for strategic channel accounts.
• Execute field-level rollout of sales enablement tools and materials.
• Partner with sales teams to implement marketing programs and support local market activation.
• Coordinate and execute customer events, including planning logistics and on-site support.
• Implement local market activation initiatives to drive engagement and demand at the branch/account level.
• Execute branch merchandising initiatives at retail, 2-step, and lumberyard locations based on sales team audits.
• Support product launch execution at the branch/account level, including merchandising and in-market rollout.

Skills

Account-Based Marketing

Marketing Strategy

Retail Marketing

Trade Channel Marketing

Education

Bachelor's degree in Marketing, Business Administration, or a related field

Job description

Cornerstone Building Brands, North America's leading exterior building products manufacturer, seeks a Marketing professional to lead account-based marketing and field enablement initiatives across retail and channel accounts in the US and Canada.

You will manage MDF/co-op programs, execute local market campaigns, and coordinate customer events, accelerating branch and account engagement with strategic marketing tactics.