ABM Specialist: Retail & Field Activation

Cornerstone Building Brands; Cary (NC); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, vision benefits start

401k

PTO

Discount programs

Job summary

Cornerstone Building Brands is seeking a marketer to lead account-based marketing and program administration for key retail and distribution accounts in the U.S. This role drives MDF/co-op programs, field enablement, and local market activation, coordinating events and merchandising at branch and account levels.

The position requires a bachelor’s degree and 2–4+ years in retail/trade-channel marketing, with proficiency in marketing tools.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2-4+ years of experience in marketing roles focused on retail, distribution, or trade-channel marketing.
• Experience administering MDF/co-op programs preferred.
• Understanding of construction, repair and remodel industries and retail/lumberyard distribution channels preferred.
• Proven track record of executing successful local market and account-based marketing programs.
• Proficiency in marketing tools and software applications.

Responsibilities

• Execute account-based marketing tactics for key retail, 2-step, and lumberyard accounts following established playbooks and strategy.
• Administer MDF and co-op programs, ensuring compliance with program guidelines and appropriate use of funds within approved budgets.
• Maintain and apply customer playbooks to guide consistent account-level marketing execution.
• Act as the key marketing point of contact for strategic channel accounts.
• Execute field-level rollout of sales enablement tools and materials.
• Partner with sales teams to implement marketing programs and support local market activation.
• Coordinate and execute customer events, including planning logistics and on-site support.
• Implement local market activation initiatives to drive engagement and demand at the branch/account level.
• Execute branch merchandising initiatives at retail, 2-step, and lumberyard locations based on sales team audits.
• Support product launch execution at the branch/account level, including merchandising and in-market rollout.

Skills

Marketing tools

Education

Bachelor's degree in Marketing or related field

Job description

Cornerstone Building Brands is seeking a marketer to lead account-based marketing and program administration for key retail and distribution accounts in the U.S. This role drives MDF/co-op programs, field enablement, and local market activation, coordinating events and merchandising at branch and account levels.

The position requires a bachelor’s degree and 2–4+ years in retail/trade-channel marketing, with proficiency in marketing tools.