ABM Campaign Ops Architect

LastPass, Inc.; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

LastPass, Inc. is seeking a driven Campaign Manager to design and deploy targeted marketing campaigns across multiple channels. You will optimize nurture programs for trial, adoption, and expansion while aligning with product and sales data.

Real-time triggers and ABM strategies will be core to your day-to-day, ensuring campaigns respond to customer behavior. You will bring proven Marketo and Salesforce data prowess, leverage AI tools for campaign builds, and maintain strict data accuracy

Qualifications

• Proven experience with Marketo and Salesforce data structures.
• AI fluency, including MCP connections for campaign builds.
• Strong organizational skills and careful testing for data accuracy.

Responsibilities

• Build and deploy targeted campaigns using marketing automation to reach customers at the right moment.
• Build and maintain nurture tracks for trial, adoption, and expansion.
• Execute ABM and multi-channel programs from clear campaign briefs.
• Set up real-time triggered campaigns responding to customer behavior and product activity.
• Segment audiences and personalize sends using marketing, sales, and product data.
• Flag and help resolve Salesforce and Marketo sync issues.

Skills

Marketo

Salesforce data structures

AI fluency (MCP connections)

Data accuracy testing

Tools

Marketo

Salesforce

Job description

LastPass, Inc. is seeking a driven Campaign Manager to design and deploy targeted marketing campaigns across multiple channels. You will optimize nurture programs for trial, adoption, and expansion while aligning with product and sales data.

Real-time triggers and ABM strategies will be core to your day-to-day, ensuring campaigns respond to customer behavior. You will bring proven Marketo and Salesforce data prowess, leverage AI tools for campaign builds, and maintain strict data accuracy