Campaign Orchestrator - Remote, Data-Driven Nurture Builder

LastPass, Inc.; United States; Remote; USD 74,000 - 83,000; Full time

Benefits offered by this job

Remote-first culture

Competitive compensation

Flexible Paid Time Off

Parental leave

Home office setup support

Learning stipend

Employee Assistance Program

Remote work stipend

Short-Term or Remote-Centric Work Arr

Quarterly Self-Care Days

Job summary

LastPass, Inc. is seeking a Campaign Operations Specialist to design and deploy targeted marketing campaigns using Marketo and Salesforce data. This mid-level role focuses on timely campaigns, nurture tracks, and ABM programs to drive trial adoption and expansion.

You will work with Lifecycle and Campaign Operations within Marketing, collaborating with Demand Gen, Marketing Ops, Analytics, and Sales on data-backed campaigns. Remote-first culture and US-based flexibility are emphasized.

Qualifications

• Proven experience in building nurture, ABM, and triggered programs in Marketo.
• Working knowledge of Salesforce data structures and how they sync to Marketo.
• AI fluency, including using MCP connections to work with Marketo and other data sources.

Responsibilities

• Use marketing automation to deploy targeted, timely campaigns that reach customers at the right moment.
• Build and maintain nurture tracks that move prospects and customers toward trial, adoption, and expansion.
• Execute ABM and multi-channel programs for target accounts, working from clear campaign briefs.
• Set up real-time triggered campaigns that respond to customer behavior and product activity.
• Use marketing, sales, and product data to segment audiences and personalize sends.
• Work within the marketing data environment so every campaign runs on accurate, current data.
• Flag and help resolve Salesforce and Marketo sync issues before they reach customers.
• Use AI and MCP connections to speed up campaign builds, testing, and data checks.

Skills

Marketo

Salesforce

AI fluency

Tools

Marketo

Salesforce

Job description

LastPass, Inc. is seeking a Campaign Operations Specialist to design and deploy targeted marketing campaigns using Marketo and Salesforce data. This mid-level role focuses on timely campaigns, nurture tracks, and ABM programs to drive trial adoption and expansion.

You will work with Lifecycle and Campaign Operations within Marketing, collaborating with Demand Gen, Marketing Ops, Analytics, and Sales on data-backed campaigns. Remote-first culture and US-based flexibility are emphasized.