ABA Field Sales Leader — Growth & Referrals

ICBD; Richmond (VA); On-site; USD 135,000 - 150,000; Full time

Benefits offered by this job

Paid time off

FSA/HSA

Medical, dental, vision

401(k) with employer match

Maternity/paternity leave

EAP counseling

Wellness discounts

Pet insurance

Wellbeing hub

Job summary

ABA Centers of Virginia in Richmond, VA is seeking a high-performing Business Development Representative to drive lead generation and build relationships with families and local organizations. The role focuses on reducing wait times for autism diagnosis and ABA therapy while expanding referral networks.

You will manage outreach to pediatricians, school counselors, and therapists, with field visits and events.

Qualifications

• Must have a High School diploma.
• Minimum 3 years of field sales, outreach, or business development experience.
• Demonstrated ability to generate leads, manage a sales pipeline, and meet performance expectations.
• Strong communication, relationship-building, and organizational skills.
• Salesforce or similar CRM experience required.
• Must have a valid driver’s license, active auto insurance, and reliable transportation.

Responsibilities

• Identify, pursue, and grow relationships with prospective referral sources (e.g., pediatricians, school counselors, therapists, daycare directors, nonprofit leaders).
• Log outreach, visits, referrals, and contacts in Salesforce daily to maintain pipeline visibility.
• Develop territory plans, analyze referral patterns, and refine targeting for growth.
• Lead field events and outreach opportunities, capturing leads and coordinating handoffs to internal teams.
• Collaborate with Growth, Marketing, and Admissions to ensure aligned messaging and effective lead handoffs.
• Submit regular outreach reports, territory updates, and event summaries.

Skills

Lead generation

Sales pipeline management

Relationship building

Communication

CRM experience

Sales strategy

Education

High School diploma

Bachelor’s degree preferred

Tools

Salesforce

Job description

ABA Centers of Virginia in Richmond, VA is seeking a high-performing Business Development Representative to drive lead generation and build relationships with families and local organizations. The role focuses on reducing wait times for autism diagnosis and ABA therapy while expanding referral networks.

You will manage outreach to pediatricians, school counselors, and therapists, with field visits and events.