CRM Specialist / Victoria's Secret

Alshaya Group Avrasya; Fatih; On-site; TRY 180,000 - 260,000; Full time

Job summary

Alshaya Group in Turkey, within the Victoria’s Secret division, seeks a CRM Specialist to analyze customer data, build reports, and drive loyalty initiatives. You will craft monthly and weekly CRM KPI dashboards, support international campaigns, and work with marketing to optimize engagement.

You will bring at least 3 years in CRM, strong SQL, MS Dynamics CRM, and Power BI skills, plus fluent English. The role is on-site and offers growth in a global retail environment.

Qualifications

• Bachelor’s degree in economics, business or engineering preferred.
• Minimum 3 years experience in CRM and analytics.
• Fluent English, written and spoken.
• Strong MS Office skills.
• Hands-on SQL, MS Dynamics CRM and Power BI experience.
• Google Analytics is a must.

Responsibilities

• Analyze current customer data and identify improvements.
• Create CRM reports monthly and weekly and review with the manager.
• Prepare domestic and international CRM KPI reports.
• Improve data quality and enrichment continuously.
• Collaborate with campaign management to improve campaign efficiency.
• Define target groups for campaigns and support special campaigns.
• Generate data-driven insights and business outputs.
• Support customer loyalty and retention initiatives.
• Participate in all loyalty program processes.
• Research market innovations and evaluate database capacity.

Skills

CRM analysis

Analytical reporting

CRM deployment

MS Office

SQL queries

MS Dynamics CRM

Power BI

Google Analytics

Campaign tools

Education

Bachelor’s degree in Economics

Business Administration

Statistics

Tools

MS Dynamics CRM

Power BI

Google Analytics

SQL

Job description

Alshaya Group is Kuwait-based started to operate in the Turkish market in 2002 with the objective of undertaking retailing activities within the framework of the Group's Turkish operating rights for major international brands. Today, the group represents a portfolio of world's best known international brands in Turkey, managing their retail franchise operations in segments including Fashion, Food, Health & Beauty.

Franchise portfolio includes Bath and Body Works, Pinkberry, Shake Shack, Starbucks and Victoria's Secret in Turkey.

Alshaya Group’s operations are based on the vision of "Being one of the world's leading retailers, managing world's best known brands in profitable, value-building partnerships," with a corporate culture that rewards "Think Big," "Act Small," and "Be You" is currently looking for a "CRM Specialist" to join its '' Victoria’s Secret'' division.

Qualifications

• Bachelor’s degree; Economics, Business Administration, Statistics or Engineering degrees are preferred,
• Minimum 3 years experience in CRM, Analytical Reporting and preferably involved in CRM establishment processes,
• Excellent command of written and spoken English,
• Excellent skills in MS Office applications,
• Hands-on experience in complex SQL queries, MS Dynamics CRM and Power BI, Google Analytics is a must,
• On-site marketing tools is a plus,
• Customer focused with a strategic point of view,
• Compatible with teamwork, strong business follow-up, reporting, finalization and communication aspects,• Ability to ensure that the work under their responsibility is carried out in a timely and accurate manner.

Job Description

• Analyze current customer data, identifying areas of improvement and making suggestions,
• Creating the determined CRM reports in monthly / weekly periods, tracking and evaluating the reports with the manager,
• Prepare the domestic and international CRM KPI reports,
• Continuously seek for ways to improve data quality and enrichment,
• Cooperate with campaign management to improve campaign efficiency,
• Determine target groups for campaigns, supporting the preparation of special campaigns for customer segments by analyzing customer behavior and sales,
• Creating data-driven business outputs and deliver insights,
• Playing a role in the efforts to be made to gain new customers, reduce customer churn, increase customer satisfaction and loyalty,
• Taking part in all processes of customer loyalty program,
• Research innovations in global and local market on working area,
• Evaluate the capacity and functionality of existing database.