VIC Segment Management Executive

Beymen Group; Fatih; Presencial; TRY 350 000 - 520 000; Tempo integral

Resumo da oferta

Beymen Group is seeking a VIC Segment Management Executive to drive growth across the VIC customer base and loyalty initiatives. You will translate customer insights into actionable commercial recommendations and work with CRM and Analytics teams to optimize segmentation, journeys and personalization.

You will lead end-to-end projects, coordinate with store teams to implement initiatives, and measure impact on customer experience and business results, while maintaining a proactive ownership

Qualificações

• Bachelor’s degree in Industrial Engineering, other engineering, mathematics, statistics, economics or related analytical field.
• 4–5 years of experience in growth, CRM, customer experience, segment management, business analytics, or consulting.
• Strong analytical, problem-solving, and data-interpretation skills.

Responsabilidades

• Identify opportunities to grow the VIC customer base by acquiring new VIC customers, developing potential customers into higher-value segments, increasing purchase frequency and spend, improving retention and reactivation.
• Contribute to setting VIC segment and field team targets and KPIs, monitor performance and identify areas for improvement; coordinate follow-up actions with relevant teams.
• Partner with CRM and Analytics teams to analyze customer behavior, brand and category preferences, channel usage and shopping trends, translating insights into actionable commercial and customer experience recommendations.
• Analyze the end-to-end VIC customer journey across store and online channels and lead initiatives to improve consistency across touchpoints, service quality and personalization.
• Work closely with VIC Sales Management and store teams to translate customer-level opportunities into actionable initiatives and support the effective use of customer insights and product recommendations in clienteling and sales processes.
• Contribute to the development of VIC services, privileges, events and gifting initiatives, ensuring alignment with target customer groups and segment priorities; translate customer feedback into improvement opportunities.
• Manage projects end-to-end by defining scope, work plans, stakeholders and success criteria; proactively monitor dependencies and risks to ensure timely delivery.
• Evaluate the impact of implemented initiatives on customer behavior, experience and commercial performance, and communicate results and next steps through clear, concise and decision-oriented presentations.

Conhecimentos

Analytical skills

Excel

PowerPoint

Project coordination

Communication

Stakeholder management

Learning agility

Customer orientation

English proficiency

Ownership mindset

Formação académica

Bachelor’s degree

Ferramentas

SQL

Power BI

Tableau

Descrição da oferta de emprego

Beymen, one of the significant performers of Turkey and the world luxury fashion scene, and Turkey's leading brands Network and Divarese, joined the investment fund of Mayhoola as Beymen Group in 2019. As a continuance of Mayhoola's investments since 2015, this move is the biggest foreign investment ever made in the Turkish luxury retail and fashion industry. In addition to Beymen Group, the Mayhoola’s mutual fund portfolio includes world-leading brands such as Valentino, Balmain and Pal Zileri.

Following the motto of moving towards the future by renewing itself every day and keeping the spirit of the time, Beymen Group invites you to the inspiring world of fashion by presenting more than 900 brands all together in Beymen stores, boutiques of world-famous brands, Beymen Club, Network and Divarese stores, e-commerce and mobile applications.

Beymen Group, a company that stands out with its principles, values, and commitment to social responsibility, is looking for a VIC Segment Management Executive to join our team! We seek passionate, creative, and courageous professionals who embrace continuous learning and prioritize customer satisfaction.

Qualifications

• Bachelor’s degree from a strong academic background, preferably in Industrial Engineering, other Engineering disciplines, Mathematics, Statistics, Economics or a related analytical field.
• 4–5 years of experience in growth, CRM, customer experience, segment management, business analytics, consulting or similar fields.
• Strong analytical and problem-solving skills, with the ability to interpret data, ask the right questions and translate findings into actionable business recommendations.
• Advanced Excel skills and strong PowerPoint skills, particularly for analysis, presentation and storytelling.
• Strong planning, coordination and follow-up skills, with the ability to manage and prioritize multiple projects and deliverables.
• Strong communication and stakeholder management skills, with the ability to collaborate effectively across functions and drive progress without direct reporting authority.
• A proactive and ownership-driven mindset, with the ability to identify needs independently and follow through until results are achieved.
• High learning agility and adaptability to a fast-paced and dynamic environment.
• Strong customer orientation combined with a solid commercial mindset.
• Good command of written and spoken English.

Nice to Have

• Experience in retail, luxury, e-commerce or other premium customer-focused industries.
• Experience working on loyalty, personalization, clienteling or omnichannel customer experience projects.
• Familiarity with customer segmentation, customer lifecycle and customer value management approaches.
• Experience with SQL, Power BI, Tableau or similar analytics and reporting tools.
• Experience designing pilot initiatives, evaluating results and scaling successful practices.
• Comfortable using AI as an accelerator tool.
• Strong communication and relationship-building skills to orchestrate stakeholders.

Key Responsibilities

• Identify opportunities to grow the VIC customer base by acquiring new VIC customers, developing potential customers into higher-value segments, increasing purchase frequency and spend, improving retention and reactivation.
• Contribute to setting VIC segment and field team targets and KPIs, monitor performance and identify areas for improvement; coordinate follow-up actions with relevant teams.
• Partner with CRM and Analytics teams to analyze customer behavior, brand and category preferences, channel usage and shopping trends, translating insights into actionable commercial and customer experience recommendations.
• Analyze the end-to-end VIC customer journey across store and online channels and lead initiatives to improve consistency across touchpoints, service quality and personalization.
• Work closely with VIC Sales Management and store teams to translate customer-level opportunities into actionable initiatives and support the effective use of customer insights and product recommendations in clienteling and sales processes.
• Contribute to the development of VIC services, privileges, events and gifting initiatives, ensuring alignment with target customer groups and segment priorities; translate customer feedback into improvement opportunities.
• Manage projects end-to-end by defining scope, work plans, stakeholders and success criteria; proactively monitor dependencies and risks to ensure timely delivery.
• Evaluate the impact of implemented initiatives on customer behavior, experience and commercial performance, and communicate results and next steps through clear, concise and decision-oriented presentations.