European Luxury Marketing Lead

Vertus; Fatih; On-site; TRY 700,000 - 1,200,000; Full time

Job summary

Vertus is seeking a Marketing Manager to shape growth with a strong emphasis on European expansion. The role blends strategic planning with hands-on execution, leading calendars, budgets, and cross‑functional initiatives across luxury segments.

You will collaborate with sales, e-commerce, and external partners to deliver integrated campaigns across digital, retail, PR, influencer, trade, and events while supporting B2B initiatives and maintaining premium storytelling.

Qualifications

• 7+ years of experience in marketing, preferably within luxury or premium sectors.
• Experience in luxury beauty, cosmetics, fragrance, watches, jewelry, automotive, fashion, or similar premium industries is a strong advantage.
• Proven experience in managing marketing plans, budgets, and campaign calendars.
• Strong understanding of brand management, consumer behavior, and integrated marketing strategies.
• Experience working closely with sales and B2B teams in a support and coordination role.
• Ability to manage multiple stakeholders, agencies, and cross-functional projects simultaneously.
• Hands-on approach with strong execution and project management capabilities.
• Excellent communication and relationship management skills.
• Strong analytical mindset with the ability to interpret performance metrics and market data.
• Fluency in English, both written and spoken, is required.
• International market exposure or experience supporting European markets is a plus.
• Advanced academic qualifications such as a Master’s degree in Marketing are appreciated but not required; practical industry experience and proven business impact are considered more important.

Responsibilities

• Develop and execute annual marketing plans aligned with business objectives and international growth priorities.
• Build and manage yearly marketing calendars, campaign roadmaps, and launch timelines.
• Plan, monitor, and optimize marketing budgets across channels and projects.
• Lead integrated marketing campaigns across digital, retail, PR, influencer, trade, and event channels.
• Support sales and B2B teams with marketing materials, activations, client presentations, and commercial initiatives.
• Ensure strong coordination between marketing, sales, e-commerce, retail, and external partners.
• Work closely with creative, media, PR, and digital agencies to ensure consistent brand communication and execution excellence.
• Create and contribute to the brand’s European expansion strategy through localized marketing initiatives and market adaptation.
• Monitor market trends, competitor activities, and consumer insights to identify growth opportunities.
• Track campaign performance and KPIs, providing actionable reporting and recommendations.
• Support brand launch and product launch activities across all touchpoints.
• Maintain strong brand positioning and premium storytelling aligned with the luxury segment.

Skills

Luxury marketing

Campaign planning

Budget management

Cross-functional collaboration

Agency coordination

B2B marketing support

Strong communication

Analytical mindset

English fluency

Strategic thinking

Execution excellence

Education

Master’s degree in Marketing

Job description

Vertus is seeking a Marketing Manager to shape growth with a strong emphasis on European expansion. The role blends strategic planning with hands-on execution, leading calendars, budgets, and cross‑functional initiatives across luxury segments.

You will collaborate with sales, e-commerce, and external partners to deliver integrated campaigns across digital, retail, PR, influencer, trade, and events while supporting B2B initiatives and maintaining premium storytelling.