User Acquisition Specialist (App Store Optimization - ASO)

ShyftUp | App Store Optimization & Mobile App Marketing Agency; Turkey; Hybrid; TRY 2,188,000 - 3,403,000; Full time

Benefits offered by this job

Silicon Valley culture

Flat hierarchy

Challenging work

Job summary

ShyftUp | App Store Optimization & Mobile App Marketing Agency is seeking a motivated individual to join as a full-time User Acquisition Specialist. The role focuses on owning mobile performance channels, including ASO and Apple Search Ads, and coordinating with clients to achieve growth targets.

You will plan and execute keyword optimizations, run A/B tests for app stores, and report outcomes weekly. A background in marketing or related fields, strong analytics, and excellent English

Qualifications

• 2-3 years of experience in marketing, sales, project management or similar fields.
• Excellent written and spoken English.
• Degree in business, marketing, engineering, economics, or related field.

Responsibilities

• Own and operate mobile performance marketing channels, including ASO and Apple Search Ads.
• Manage client communications, understand needs and goals, report weekly results.
• Plan and execute A/B tests on App Store and Google Play to improve visit-to-install rate.
• Plan and optimize keywords to improve rankings and organic installs.
• Create, manage, optimize, scale, and report on Apple Search Ads campaigns to meet targets.

Skills

Excel skills

Analytical skills

English proficiency

Data-driven

Startup mindset

Communication skills

Education

Bachelor's degree in business/marketing

Tools

Facebook Ads

Snapchat Ads

TikTok Ads

Job description

ShyftUp is looking for a motivated individual to join our growing team as a full-time User Acquisition Specialist.

About Us

We are a mobile-only user acquisition agency based in San Francisco, and we help the world’s best mobile app companies reach their user growth goals. We’ve driven over 500 million new users to our clients globally through App Store Optimization (ASO) and Paid User Acquisition Campaigns (Apple Search Ads and Google App Campaigns). We’re rapidly growing our team to support our ever-growing client base.

Your Impact

• You’ll own and operate all mobile performance marketing channels, including App Store Optimization (ASO) and Apple Search Ads for our clients.
• You’ll manage client communications, understand the client’s needs and goals, execute accordingly, and convey our performance to the client on a weekly basis.
• You’ll plan and execute A/B tests on the App Store and Google Play store with the goal of improving the client’s store listing’s visit-to-install rate.
• You’ll plan and execute keyword optimizations for our clients with the goal of improving their rankings and boosting their organic installs.
• You’ll create, manage, optimize, scale, and report on Apple Search Ads campaigns and hit the clients’ targets.

Talents You Bring to The Team

• No prior mobile app marketing experience required!
• 2-3 years of experience in marketing, sales, project management or similar fields.
• Degree in business, marketing, engineering, economics, or related field.
• Fast learner with very strong analytical skills.
• Excellent written and speaking English skills.
• Strong interest in apps and mobile marketing.
• Excellent Excel skills, ability to adapt and learn new data tools quickly.
• Data-driven, great at analysis, and good at converting ideas into business decisions and recommendations for our clients.
• Proactive and result-oriented.
• Open to startup culture & change.
• You have excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing material.
• Big Plus - Experience in social media advertising, Facebook Ads, Snapchat Ads, TikTok Ads, etc. (Not mandatory)
• This role requires working hours that align closely with U.S. business hours, approximately 4pm to 12am Turkey time.

We’ll Offer You

• Chance to work for a Silicon Valley company and be part of a Silicon Valley culture.
• Exposure to the hottest and fastest-growing Silicon Valley mobile app companies.
• Big goals, challenging work, fast learning cycles, practical training, and meaningful feedback.
• Project exposure and ownership that impacts our world, users, products, colleagues, and business.
• A family-like team with a flat hierarchy.
• Communication coaching and great coworkers!